Comportamiento de los usuarios en la página de resultados de los buscadores. Un estudio basado en eye tracking

Marcos, Mari-Carmen and González-Caro, Cristina Comportamiento de los usuarios en la página de resultados de los buscadores. Un estudio basado en eye tracking. El profesional de la información, 2010, vol. 19, n. 4, pp. 348-358. [Journal article (Paginated)]

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English abstract

A study based on Google and Yahoo! page results using eye tracker technique is presented. Participants (n=58) attempted informational, navigational, transactional or multimedia tasks. Sessions were recorded with an eye tracker to determine whether the intention behind queries affects the way people browse the results page. Eye fixations in title, snippet, url and images were analyzed in the three first organic and sponsored results. In general terms, the results demonstrate that a relationship exists between the users’ intention and their behavior when they browse the results page. Knowing this behavior is important for search engine designers because they can improve their results pages depending on the users’ query intentions.

Spanish abstract

Se presenta un estudio realizado sobre las páginas de resultados de Google y Yahoo! utilizando la técnica de eye tracking. 58 participantes han tratado de resolver tareas que llevaban implícita una intención informacional, navegacional, transaccional o multimedia. Las sesiones se han grabado con eye tracker con el fin de comprobar si la intención de las consultas afecta a la forma en que el usuario explora visualmente la página de resultados de un buscador. Para ello hemos estudiado las fijaciones de la vista en el título, snippet, url e imágenes de los tres primeros resultados y en los tres primeros enlaces patrocinados. Los resultados muestran una relación entre la intención de búsqueda del usuario y su comportamiento en la exploración de la página de resultados. Conocer este comportamiento resulta importante para los buscadores, que pueden mejorar sus páginas de resultados en función de la intención de las consultas de los usuarios.

Item type: Journal article (Paginated)
Keywords: Information retrieval, Search engines, User intention, Eye tracking, User behavior. Recuperación de información, Buscadores, Intención del usuario, Eye tracking, Comportamiento de los usuarios.
Subjects: L. Information technology and library technology > LZ. None of these, but in this section.
L. Information technology and library technology > LS. Search engines.
C. Users, literacy and reading. > CA. Use studies.
B. Information use and sociology of information > BI. User interfaces, usability.
Depositing user: Mari-Carmen Marcos
Date deposited: 19 Aug 2010
Last modified: 02 Oct 2014 12:17
URI: http://hdl.handle.net/10760/14790

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