How to Develop an E-mail Library Newsletter: A Cakewalk Approach

Vimal Kumar, V. How to Develop an E-mail Library Newsletter: A Cakewalk Approach., 2008 . In CALIBER 2008, Allahabad (India), February 28-29 & March 1, 2008.. [Conference paper]

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English abstract

Email is a friendly and cost effective technology for communication. Libraries effectively making use email for marketing their products and services. Library newsletters furnish with promotional and informative description of information products and services for the target audience. Newsletter development for libraries follows the more or less the same processes follow by business newsletters. But content of the newsletter depend up on the nature of library resources, services and users. Like any other promotional tools, success of email newsletter is depending on content presentation, layout, on time delivery etc.

Item type:	Conference paper
Keywords:	e-mail newsletter library marketing HTML
Subjects:	I. Information treatment for information services > IG. Information presentation: hypertext, hypermedia.
Depositing user:	Vimal Kumar V.
Date deposited:	31 Dec 2010
Last modified:	02 Oct 2014 12:18
URI:	http://hdl.handle.net/10760/15229

References

1. Natarajan, M. E-mail as a Marketing Tool for Information Products and Services.

DESIDOC Bulletin of Information Technology 22(3), p.27-34.

2. Shamel, Cynthia L. Building a Brand: Got a Librarian? Searcher. Infotoday 10(7) p. 60-71.

3. Ibid

4. Charlotte, Wilson. Marketing tips for information professionals. 2005. LexisNexis. p. 22, 12

Jan 2008. http://www.lexisnexis.com/infopro/reference/pdf/MarketingTips.pdf

5. About.com. How To How to Create a Usable E-mail Newsletter.

http://usability.about.com/od/aboutusability/ht/emailnewsletter.htm

6. Riches, Dave. Writing email newsletters.

http://www.riches.com.au/articles/writing_email_newsletters.htm#what_goes_in

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