El papel del capital social en la inteligencia competitiva

Ortoll, Eva and López-Borrull, Alexandre and Canals, Agustí and Garcia-Alsina, Montserrat and Cobarsí-Morales, Josep El papel del capital social en la inteligencia competitiva. Revista General de Información y Documentación, 2010, vol. 20 (20, pp. 313-323. [Journal article (Paginated)]


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English abstract

The concepts of Social Capital and Competitive Intelligence have been studied as a resource in the organizations to create value through the processes of capture, analysis, creation and transfer of information and knowledge. The purpose of this paper is to provide some guidelines that simplify the analysis and the optimisation of the organization external social network, and the resources derived from this relationship in order to apply them to the competitive intelligence process. Firstly, the competitive Intelligence and Social Capital concepts are introduced. Finally, a reference framework is described in order to audit the social capital of the organization, to understand which issues of this capital could be taken into account in the CI phases, and to estimate the utility of the knowledge and information derived from the above mentioned capital.

Spanish abstract

Los conceptos de Capital Social y de Inteligencia Competitiva han sido objeto de estudio como recurso de las organizaciones para crear valor a partir de los procesos de captación, análisis, creación y transmisión de información y conocimiento. El objetivo del artículo es facilitar a los profesionales de la información un conjunto de pautas que permiten analizar y optimizar las redes de relaciones que la organización mantiene con el exterior, y los recursos derivados de dichas relaciones, y aplicarlas al proceso de inteligencia. En primer lugar se presenta una aproximación a los conceptos de inteligencia competitiva y capital social. En segundo y último lugar, se establece un marco de referencia para aplicar el capital social en el proceso de inteligencia que permite: inventariar el capital social de la organización, comprender los aspectos que pueden ser tenidos en cuenta en las distintas fases del proceso de IC, y ponderar la utilidad del conocimiento e información derivados de dicho capital.

Item type: Journal article (Paginated)
Keywords: inteligencia competitiva; redes sociales; capital social; comportamiento informacional; gestión de información; exploración del entorno; competitive intelligence; social networks; social capital; information behaviour; information management; environmental scanning
Subjects: B. Information use and sociology of information
B. Information use and sociology of information > BG. Information dissemination and diffusion.
H. Information sources, supports, channels.
Depositing user: Montserrat Garcia Alsina
Date deposited: 08 Oct 2011
Last modified: 02 Oct 2014 12:20
URI: http://hdl.handle.net/10760/16181


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