Calidad vs. Credibilidad en el periodismo por internet: batalla desigual

Gomez-Diaz, JA and Gutierrez-Coba, LM and Salgado-Cardona, A Calidad vs. Credibilidad en el periodismo por internet: batalla desigual. Observatorio (OBS*) Journal, 2012, vol. 6, n. 2, pp. 157-176. [Journal article (Print/Paginated)]

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English abstract

The purpose of this research is to show whether or not there is correlation between online news consumption and the quality of information traditional media provide, based on its influence, reputation and credibility. To achieve that goal, this research not only covers the academic literature regarding these issues, but also applies a 90 item poll that was checked by statistic experts and was tested before its final implementation within a group of 40 students of Communication. The poll was sent via e-mail to 103.650 e-mail addresses in September 2011. 344 people answered the poll. The results of this research show that traditional media’s perception in its conventional platform determines users’ opinion regarding the electronic version. It also proves that users’ habits regarding news consumption strongly influence how users chose their online media platforms, independently of the content quality

Spanish abstract

El propósito fundamental de esta investigación era demostrar si existía una correlación entre el consumo de noticias o contenidos periodísticos por internet, la influencia del medio - basada en su credibilidad - y la calidad de la información que provee. Con tal propósito, basados en la literatura científica sobre estos tres temas, fue diseñada una encuesta con 90 items, la cual fue sometida a revisión de expertos y piloteada con 40 estudiantes de Comunicación. A partir del envío de 103.650 correos electrónicos durante el mes de septiembre de 2010 se logró convocar un total de 344 personas que contestaron. Los resultados revelan que el posicionamiento de un medio en su versión electrónica está supeditado al posicionamiento que tiene en su versión tradicional (impresa o audiovisual) y que los hábitos de consumo, adquiridos en edades tempranas, influyen en la escogencia del medio, independientemente de la calidad que se perciba sobre el mismo

Item type: Journal article (Print/Paginated)
Keywords: Content quality, credibility, media consumption, media influence, online news
Subjects: B. Information use and sociology of information. > BA. Use and impact of information.
B. Information use and sociology of information. > BH. Information needs and information requirements analysis.
L. Information technology and library technology. > LC. Internet, including WWW.
Depositing user: Javier Andres Gomez Diaz
Date deposited: 08 Jun 2012
Last modified: 14 Dec 2012 22:46
URI: http://hdl.handle.net/10760/17078

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