Martínez-Sanz, Raquel Estrategia comunicativa digital en el museo. El profesional de la información, 2012, vol. 21, n. 4, pp. 391-395. [Journal article (Paginated)]
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English abstract
In the last century museums have undergone a number of transformations from the conceptual, functional and practical side that have enhanced their communications. The technological revolution, and more specifically the emergence of the Internet, has demonstrated its potential to set up and globalize a set of tools, called social media, able to establish a closer link between the institution and its audience.
Spanish abstract
En el último siglo el museo ha experimentado transformaciones de tipo conceptual, funcional y práctico que han potenciado su vertiente comunicativa. La revolución tecnológica, y más concretamente la aparición de internet, ha demostrado su potencial para configurar y globalizar una serie de herramientas, denominadas medios sociales, capaces de establecer un vínculo más cercano y estrecho de la institución que así se lo proponga con su público.
| Item type: | Journal article (Paginated) |
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| Keywords: | Comunicación institucional, Estrategia, Medios sociales, Museo, Portal web, TIC, Corporate communication, Strategy, Social media, Museum, Website, ICT, Web 2.0. |
| Subjects: | D. Libraries as physical collections. > DM. Museums. H. Information sources, supports, channels. > HQ. Web pages. J. Technical services in libraries, archives, museum. L. Information technology and library technology |
| Depositing user: | Raquel Martínez Sanz |
| Date deposited: | 10 Jul 2012 |
| Last modified: | 02 Oct 2014 12:23 |
| URI: | http://hdl.handle.net/10760/17311 |
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