Combinación de logs internos y externos en la predicción de estacionalidad de búsquedas para el rediseño de webs

Serrano-Cobos, Jorge Combinación de logs internos y externos en la predicción de estacionalidad de búsquedas para el rediseño de webs. El profesional de la información, 2009, vol. 18, n. 1, pp. 11-19. [Journal article (Paginated)]

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English abstract

Effectiveness of longitudinal search analytics is studied, in the sense that search log analysis can be used as a tool to enhance website information architecture. A methodology of analysis is described, obtaining the seasonality of queries through the combination of studies on internal search logs (from internal search engines) and external search logs (from Google). Results show that a better information architecture produces better information retrieval results, both for external or internet search engines and for internal search engines.

Spanish abstract

Se estudia la efectividad del análisis diacrónico de los search logs como herramienta para mejorar la arquitectura de información de sitios web. Se describe una metodología para extraer la estacionalidad de búsquedas a través del estudio combinado de search logs internos (extraídos del buscador interno) y externos (obtenidos de buscadores como Google). Los resultados apuntan a que una mejor arquitectura de información produce mejores resultados tanto de cara a los buscadores externos, como al buscador interno.

Item type: Journal article (Paginated)
Keywords: Análisis de search logs, Search analytics, Minería web, Diseño de interacción, Diseño web centrado en el usuario, Arquitectura de información, Métrica web, Analítica web, Conducta de búsqueda del usuario, Search log analysis, Search analytics, Web usage mining, Query mining, Interaction design, User centred design, Information architecture, Web analytics, User search behaviour.
Subjects: H. Information sources, supports, channels.
H. Information sources, supports, channels. > HQ. Web pages.
I. Information treatment for information services > IB. Content analysis (A and I, class.)
I. Information treatment for information services > IK. Design, development, implementation and maintenance
Depositing user: Patricio Cerro de la Fuente
Date deposited: 29 May 2013 08:31
Last modified: 02 Oct 2014 12:26
URI: http://hdl.handle.net/10760/19328

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