Corchuelo Rodríguez, Camilo Alejandro and Barbosa Pava, Carlos Alberto and Vargas Rodríguez, Ronald Alexander Plan de mercadeo para el servicio de referencia del Sistema de Bibliotecas del Colegio Mayor Nuestra Señora del Rosario., 2012 UNSPECIFIED. (Unpublished) [Other]
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PLAN DE MERCADEO PARA EL SERVICIO DE REFERENCIA DEL SERVICIO DE REFERENCIA.pdf Download (1MB) | Preview |
English abstract
This paper develops a marketing plan for the referral service network of libraries of the University of Rosario.
Spanish abstract
Este trabajo desarrolla un plan de mercadeo para el servicio de referencia de la red de bibliotecas de la Universidad del Rosario.
| Item type: | Other |
|---|---|
| Additional information: | Plan de mercadeo / servicio de referencia / Biblioteca Universitaria / Mercadeo / estudio de usuarios / Marketing plan / referal service / university library / user survey |
| Keywords: | Plan de mercadeo / servicio de referencia / Biblioteca Universitaria / Mercadeo / estudio de usuarios / Marketing plan / referal service / university library / user survey |
| Subjects: | C. Users, literacy and reading. > CC. User categories: children, young people, social groups. D. Libraries as physical collections. > DD. Academic libraries. H. Information sources, supports, channels. > HZ. None of these, but in this section. |
| Depositing user: | Unnamed user with email camicorchuelo@gmail.com |
| Date deposited: | 30 Oct 2013 01:51 |
| Last modified: | 02 Oct 2014 12:28 |
| URI: | http://hdl.handle.net/10760/20481 |
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