Marketing of Library Services and Products through Social Media: An Evaluation

Muruli, N and Gireesh Kumar, T K Marketing of Library Services and Products through Social Media: An Evaluation., 2013 . In National Conference on Inspiring Library Services 2013 (NCILS - 2013), Sree Siddhartha Pre University College, Tumkur, Karnataka, 12-13 July 2013. [Conference paper]

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English abstract

Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library services and products to brand them visible in a broader way. This paper gives an overview of the concept of marketing of library services and products in the pretext of handiness of social networking technologies (SNT). The paper also discusses various social networking sites (SNS) such as Facebook, Twitter, Delicious, Youtube, Flickr etc. An outline of how the social media may successfully be applied to enhance the effectiveness in marketing library services and products is observed. Relative merits and challenges with adoption of SNS are also examined.

Item type: Conference paper
Keywords: Social networking sites, SNS, Library marketing, social media, Library services, Library products, Networking technologies, Promotion
Subjects: L. Information technology and library technology
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Mr. GIREESH KUMAR TK
Date deposited: 02 Jan 2014 01:14
Last modified: 02 Oct 2014 12:29
URI: http://hdl.handle.net/10760/20961

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