A difusão vertical na Web Social: o caso do vídeo musical Heaven Can Wait no Antville

Costa, João Pedro da A difusão vertical na Web Social: o caso do vídeo musical Heaven Can Wait no Antville., 2013 . In VI Encontro Ibérico EDICIC, Porto (Portugal), 4-6 November 2013. [Conference paper]

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English abstract

This paper aims, through an ethnographic method in a grounded theory study, a textual analysis of the participative fruition operated by Antville online music video fan community of Charlotte Gainsbourg and Beck’s Heaven Can Wait (Schofield, 2009). The main results of the analysis are the framing of Antville members’ praxis in the «forensic» fandom practices, which produce a rather eloquent form of collective intelligence fomented by «drillable» producerly features of the music video text. This «drillability» can be conceptualized as a complement of the most common spreadable practices of diffusion on the social web (dissemination and propagation).

Portuguese abstract

O artigo visa, através de uma aplicação da teoria fundamentada em dados ao método etnográfico, proceder a uma análise textual da fruição participativa do Antville, a mais antiga e maior comunidade virtual de fãs do formato videomusical, a Heaven Can Wait de Charlotte Gainsbourg & Beck (Schofield, 2009). Os resultados principais desta análise passam pelo enquadramento da referida praxis dos membros Antville num tipo de fruição participativa «forense» geradora de uma forma eloquente de inteligência colectiva que, motivada por características producentes do texto videomusical, desencadeia um tipo de difusão passível de ser conceptualizada como «vertical», isto é, como uma forma complementar das práticas difusoras «horizontais» mais comuns na Web Social (disseminação e propagação).

Item type: Conference paper
Keywords: Web Social, Vídeos Musicais, Difusão Vertical, Difusão Horizontal, Fanismo, Social Web, Music Videos, Drillability, Spreadability, Fandom
Subjects: B. Information use and sociology of information
Depositing user: Carla Ferreira
Date deposited: 12 Mar 2014 22:18
Last modified: 02 Oct 2014 12:30
URI: http://hdl.handle.net/10760/22711

References

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Schofield, K. (2009b) Heaven Can Wait (Charlotte Gainsbourg & Beck). http://www.youtube.com/watch?v=CrWN0-MuK38 (último acesso em 01/03/2013).


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