Más allá del mostrador de referencia del correo electrónico a la web 2.0

Bazán, Virginia and Ortiz-Repiso, Virginia Más allá del mostrador de referencia del correo electrónico a la web 2.0. Información, Cultura y Sociedad, 2013, n. 28, pp. 11-32. [Journal article (Paginated)]

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English abstract

The current state of the technologies in the services of reference and the possibilities that they offer to improve them and to expand them are analyzed. The market of software for the digital reference is a market in constant evolution in which it is possible to find adequate products for any model of reference for any budget. From low price (or free) products to products of thousands of dollars. The chosen software should be in harmony with the library goals for a digital reference service and, with its capacity to negotiate the change. The different options of available software are examined, from the basic software to the advanced software specifically developed for the digital reference, as well as the solutions that Web 2.0 offers to expand the offering of the service. Besides, the most important factors that should be keep in mind to carry out the most adequate election in function of the objectives and the needs of each library are studied, bearing in mind that the choice of software cannot determine the objectives of the service of reference. This work intends to be useful guide to successfully implement services of digital reference.

Spanish abstract

Se analiza el estado actual de las tecnologías en los servicios de referencia y las posibilidades que estas ofrecen para mejorarlos y ampliarlos. El mercado del software para la referencia digital es un mercado en constante evolución en el que es posible encontrar productos adecuados para cualquier modelo de referencia y para cualquier presupuesto. Desde productos de bajo coste o gratuitos, hasta productos que requieren de una inversión económica considerable. El software elegido debe estar en consonancia con el proyecto de referencia digital que la biblioteca desee prestar y con su capacidad para gestionar el cambio. Se examinan las distintas soluciones disponibles, desde el software básico hasta el software avanzado específicamente desarrollado para la referencia digital, así como las herramientas que ofrece la Web 2.0 para ampliar la oferta del servicio. Se estudian, además, los factores más importantes que deben tenerse en cuenta para realizar la elección más adecuada en función de los objetivos y las necesidades de cada biblioteca. Este trabajo pretende ser una guía útil que ayude a implantar servicios de referencia digital con éxito.

Item type: Journal article (Paginated)
Keywords: Digital Reference Services, Software, Text messaging, Instant messaging, Chat, Servicios de referencia digital, Software, Mensajes de texto, Mensajería instantánea, Chat
Subjects: C. Users, literacy and reading.
Depositing user: Graciela Giunti
Date deposited: 07 Jul 2014 15:16
Last modified: 02 Oct 2014 12:32
URI: http://hdl.handle.net/10760/23446

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