News and social networks: audience behavior

Masip, Pere and Guallar, Javier and Suau, Jaume and Ruiz-Caballero, Carlos and Peralta, Miquel News and social networks: audience behavior. El profesional de la información, 2015, vol. 24, n. 4, pp. 363-370. [Journal article (Paginated)]

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English abstract

Based on a quantitative approach, this paper presents some of the preliminary results of a research project focused on the analysis of the motivations that encourage citizens to actively participate in online news media, using the mechanisms provided by their websites, and through open social network platforms. The findings show that, although there is a widespread discourse of distrust in connection to journalists and the traditional media institutions, as well as general criticism of the actual practices of journalists, the common understanding of the participatory dimension of the media does not entail discourses of change or modification of the existing hegemony. Instead of turning to alternative sources, such as citizen journalism or non-traditional media, or taking the lead by creating their own content, citizens prefer to continue to respect journalism as a profession and the traditional media institutions as the main producers of news as well as the most trusted sources of information. Furthermore, although in previous studies audience participation “in” the media has been highlighted, the findings of this research show that the practice of user recommendation or dissemination of media content through social networks has been adopted by a large number of citizens.

Spanish abstract

Este artículo presenta los primeros resultados de un proyecto de investigación centrado en el análisis de las motivaciones que impulsan a los ciudadanos a participar activamente a través de los mecanismos que con ese fin ofrecen los medios digitales y a través de las redes sociales. Los resultados muestran que a pesar de los discursos generalizados de desconfianza en torno a los periodistas y los medios de comunicación tradicionales, así como las quejas generales sobre la práctica de la profesión periodística, la dimensión participativa de los medios de comunicación no conlleva un discurso o modificación de las hegemonías existentes. En lugar de recurrir a fuentes alternativas (como el periodismo ciudadano o medios no tradicionales), o generar contenidos informativos propios, los ciudadanos siguen confiando en los periodistas y los medios tradicionales como los principales productores de noticias, así como las fuentes de información de mayor confianza. Por otra parte, aunque tradicionalmente se ha destacado la participación de las audiencias “en” los medios, los resultados muestran que las prácticas de recomendación o diseminación en redes sociales de contenidos previamente elaborados por los medios son asumidas por un número importante de ciudadanos.

Item type: Journal article (Paginated)
Keywords: Participatory journalism; Active audiences; UGC; Online journalism; Social networks; Surveys; Periodismo participativo; Audiencias activas; Contenidos generados por los usuarios; Periodismo digital; Redes sociales; Encuestas
Subjects: C. Users, literacy and reading. > CB. User studies.
G. Industry, profession and education. > GA. Information industry.
H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
H. Information sources, supports, channels. > HI. Electronic Media.
Depositing user: Javier Guallar
Date deposited: 16 Oct 2015 14:17
Last modified: 16 Oct 2015 14:32


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