De marcas & ciudades. Manifestación de la marca ciudad en el diseño de la marca gráfica.

de Ferrari, Lorena De marcas & ciudades. Manifestación de la marca ciudad en el diseño de la marca gráfica., 2015 Master Thesis thesis, ELISAVA. Escola Superior de Disseny. [Thesis]

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English abstract

Research that aims to define what city brand is, to study what has been written about it and what their theories are, from design and communication’s point of view. Also to study how the city brand is currently manifested in their graphic mark, and how this process should be, so that the outcome can endure over time and really talk about the brand city it represents.

Spanish abstract

Investigación que pretende definir qué es marca ciudad, estudiar qué se ha escrito sobre ella y cuáles son sus teorías, desde el punto de vista del diseño y la comunicación. Además, estudiar cómo actualmente la marca ciudad se manifiesta en su marca gráfica, y cómo debiera ser este proceso para que el resultado perdure en el tiempo y hable realmente de la marca ciudad que representa.

Item type: Thesis (UNSPECIFIED)
Keywords: marca, marca ciudad,city-branding, marca gráfica, logos, ciudades, branding, rebranding, reposicionamiento, posicionamiento, ciudadanos, identidad, marketing, percepción, visión, manifestación, brand, mark city, city-branding, graphic marks, logos, cities, branding, rebranding, repositioning, positioning, citizens, identity, marketing, perception, vision, manifestation
Subjects: I. Information treatment for information services
I. Information treatment for information services > IH. Image systems.
I. Information treatment for information services > IK. Design, development, implementation and maintenance
Depositing user: Lorena De Ferrari
Date deposited: 14 Dec 2015 06:47
Last modified: 14 Dec 2015 06:47
URI: http://hdl.handle.net/10760/28376

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