Active audiencies and journalism: Involved citizens or motivated consumers?

Masip, Pere and Guallar, Javier and Peralta, Miquel and Ruiz, Carles and Suau, Jaume Active audiencies and journalism: Involved citizens or motivated consumers? Brazilian Journalism Research, 2015, vol. 11, n. 1, pp. 234-255. [Journal article (Paginated)]

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English abstract

Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

Portuguese abstract

A participação da audiência, em qualquer de suas formas e nomes (jornalismo público, jornalismo cidadão, jornalismo participativo, UGC), parece revitalizar a democracia, graças às oportunidades de debate público abertas pela tecnologia de informação e comunicações. Por outro lado, no entanto, há muitos autores que questionam se as tecnologias interativas realmente incentivam a democracia ou o mercado, empoderam o cidadão ou fortalecem o consumidor. Neste contexto, ainda temos pouca informação sobre as motivações que impulsionam os cidadãos a participarem ativamente por meio dos mecanismos que os meios de comunicação tornam disponíveis para eles em seus próprios sites ou redes sociais. Há uma falta semelhante de informações sobre o papel que os usuários atribuem ao seu envolvimento no funcionamento dos meios de comunicação e se contribui para melhorar a sua função democrática. Este artigo pretende lançar alguma luz sobre este assunto.

Spanish abstract

La participación de la audiencia, en cualquiera de sus formas y denominaciones (public journalism, periodismo ciudadano, periodismo participativo, UGC), revitaliza, aparentemente, la democracia, gracias a las posibilidades que las tecnologías de la información y la comunicación ofrecen para el debate público. Frente a estas posiciones, sin embargo, no faltan las voces que se cuestionan si las tecnologías interactivas realmente fomentan la democracia o el mercado, potencian al ciudadano o fortalecen al consumidor. En este contexto, disponemos todavía de poca información sobre las motivaciones que impulsan a los ciudadanos a participar activamente a través de los mecanismos de participación que los medios de comunicación ponen a su disposición en sus propias webs o a través de las redes sociales. Así como del rol que los usuarios atribuyen a su implicación en el funcionamiento de los medios y si contribuye a mejorar la función democrática de los medios de comunicación. Este artículo pretende aportar algo de luz en este aspecto.

Item type: Journal article (Paginated)
Keywords: Participation, Journalists, Active audiences, Participatory journalism, Democracy, Participação, Jornalista, Públicos ativos, Jornalismo participativo, Democracia. Participación, Periodismo, Audiencias activas, Periodismo participativo, Democracia.
Subjects: C. Users, literacy and reading. > CB. User studies.
H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
H. Information sources, supports, channels. > HI. Electronic Media.
Depositing user: Javier Guallar
Date deposited: 13 Jan 2016 20:41
Last modified: 13 Jan 2016 22:40
URI: http://hdl.handle.net/10760/28779

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