The Ecosystem of Media Literacy: A Holistic Approach to Media Education

Nupairoj, Nudee The Ecosystem of Media Literacy: A Holistic Approach to Media Education. Comunicar, 2016, vol. 24, n. 49, pp. 29-37. [Journal article (Paginated)]

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English abstract

This research article proposes a systematic way to disseminate media literacy education in Thailand, based on the UNESCO’s media and information literacy competencies. A media literacy learning schema was constructed using a mixed-method research before it was verified for efficacy and practicality by the in-depth interviews of media literacy experts. The interview data resulted in “the Ecosystem of Media Literacy” as a holistic and systematic approach to disseminate media literacy education. The Ecosystem of Media Literacy posits that the learning schema works in an environment that supports media literacy, with each component operating interdependently and in parallel with each other. It consists of the Media Literacy Learning Schema (Learners, Facilitators, Curriculum, and Pedagogy), the Society (Community, Civic Sectors, Media, and Parents), and the Policy. It is believed that using the Ecosystem model can lead to a behavior change among learners, the ultimate goal of education. In other words, media literacy will become a way of life. The Interview data also resulted in a new finding that Thailand’s media literacy components should consist of access, analyze and evaluate, reflect, and create, instead of access, evaluate, and create that the country has been using as a framework for over a decade. The findings of this research are applicable to other cultures with different groups of learners, with minor adaptations that can serve as a provisional policy guideline.

Spanish abstract

Este artículo de investigación propone una manera sistemática para difundir la educación de la alfabetización mediática en Tailandia, basada en las competencias de la alfabetización mediática e informacional de la UNESCO. El esquema de aprendizaje de la alfabetización mediática se estableció aplicando un estudio de métodos mixtos antes de que su eficacia y funcionalidad haya sido comprobada por las entrevistas detalladas de expertos de alfabetización mediática. Los datos de estas entrevistas dieron lugar al «ecosistema de la alfabetización mediática» como un enfoque integral y sistemático para divulgar la educación de la alfabetización mediática. El ecosistema de la alfabetización mediática postula que el esquema de aprendizaje funciona en un ambiente que favorece la alfabetización mediática, donde cada componente opera de forma interdependiente y en paralelo: el esquema de aprendizaje de la alfabetización mediática (estudiantes, facilitadores, currículum y pedagogía), la sociedad (comunidad, sectores cívicos, medios, y los padres), y la política. Se piensa que el uso del modelo de ecosistema puede producir un cambio en el comportamiento de los estudiantes, la meta final de la educación. En otras palabras, la alfabetización mediática se convertirá en un modo de vida Los datos obtenidos de las entrevistas también dieron a conocer un nuevo descubrimiento, al demostrar que los componentes de la alfabetización mediática en Tailandia deberían consistir en acceder, analizar y evaluar, reflexionar, y crear; en vez de acceder, evaluar y crear; un marco que el país lleva usando durante más de una década. Los descubrimientos de esta investigación son aplicables a otras culturas con grupos diferentes de estudiantes, que con pequeñas adaptaciones, pueden servir como una orientación política provisional.

Item type: Journal article (Paginated)
Keywords: Media literacy; media education; ecosystem; Generation Y; literacy; policy; media policy; Alfabetización mediática; educación mediática; ecosistema; Generación Y; alfabetización; política; política mediática;
Subjects: B. Information use and sociology of information > BJ. Communication
G. Industry, profession and education.
G. Industry, profession and education. > GH. Education.
Depositing user: Alex Ruiz
Date deposited: 26 Oct 2016 11:09
Last modified: 26 Oct 2016 11:09


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