Usefulness of Digital Marketing to the Government of India

Mathur, Arushi Usefulness of Digital Marketing to the Government of India. IJCSN - International Journal of Computer Science and Network, 2016, vol. 5, n. 5. [Journal article (Unpaginated)]

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English abstract

Digital Marketing is the new way of connecting and informing people across the globe. In this age of Internet and the connectivity provided by it, organizations are getting rapidly connected. The coming of power of the current Modi lead government has set in a new face of the world’s largest democracy and its functioning. With numerous digital initiatives the current government has turned the attention of the world towards the rising development. This paper aims to throw light on the various initiatives taken up by the government under the Digital India Initiative. The websites launched and the applications created to connect the citizens of India to the central structure through the efficient use of internet enabled technologies.

Item type:	Journal article (Unpaginated)
Keywords:	Digital India, Mobile Governance, Vikaspedia, m- Governance, AppStore, E-Governance
Subjects:	B. Information use and sociology of information > BC. Information in society.
Depositing user:	IJCSN Journal
Date deposited:	29 Oct 2016 02:29
Last modified:	29 Oct 2016 02:29
URI:	http://hdl.handle.net/10760/30161

References

[1] As per "Highlights of Telecom Subscription Data as on 31st May, 2016" (PDF). TRAI [2] As per “TRAI Press release" (PDF). TRAI. 20 June 2016. [3] ” Number of mobile phone users in India from 2013 to 2019 (in millions)”[Online] Available: http://www.statista.com/statistics/274658/forecast-ofmobile- phone-users-in-india/ [4] “The National Mobile Governance” 2016 [Online]Available:https://mgov.gov.in/msdp_mobileapp .jsp?ln=eng&order=dept [5] “The National Mobile Governance Initiative” [Online] Available: https://mgov.gov.in/msdpbasic.jsp [6] “Countries in the world by population (2016)” [Online] http://www.worldometers.info/worldpopulation/ population-by-country/ [7] “List Of All Yojanas/Schemes/Sarkari launched by Pradhan Mantri Narendra Modi Government” [online] http://www.pradhanmantriyojana.co.in/ [8] “Pradhan Mantri Jan Dhan Yojana” [Online]http://www.pradhanmantriyojana.co.in/pmjdyjan- dhan-yojana/ [9] “Swatch Bharath Abhiyan” [Online] http://www.pradhanmantriyojana.co.in/swachh-bharatabhiyan/

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