Comunicación pública de la ciencia a través de la web 2.0. El caso de los centros de investigación y universidades públicas de España

López-Pérez, Lourdes and Olvera-Lobo, María-Dolores Comunicación pública de la ciencia a través de la web 2.0. El caso de los centros de investigación y universidades públicas de España. El profesional de la información, 2016, vol. 25, n. 3, pp. 441-448. [Journal article (Paginated)]

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English abstract

Public communication of science through web 2.0. The case of research centers and public universities in Spain This paper analyzes the use that the Spanish National Research Council centers (CSIC, by its Spanish abbreviation) and Spanish public universities make of web 2.0 in disseminating their research. The methodology used is based on an ad hoc checklist design for collecting data, focusing on three areas: the use of web 2.0 tools; connectivity (number of followers); and intensity (number of comments published). One significant finding was that both types of organizations made little use of social networks to disseminate their research. In the case of universities in 2014, around 40% were present on Facebook and Twitter, 22% on YouTube, and only 22% had blogs. In regard to CSIC centers, around 30% had Facebook and Twitter profiles, 18.9% were on YouTube, and 6.8% had informative blogs.

Spanish abstract

Este trabajo analiza el uso que los centros del CSIC (Consejo Superior de Investigaciones Científicas) y las universidades públicas españolas hacen de la web 2.0 para la divulgación de sus investigaciones. La metodología utilizada se sustenta en el diseño de una ficha de evaluación cuantitativa para la recogida de datos centrada en tres áreas: el uso de las aplicaciones web 2.0; la conectividad (número de seguidores); y la intensidad (número de comentarios publicados). Entre los resultados destaca el escaso uso que ambos tipos de centros hacen de las redes sociales para la difusión de la investigación. En el caso de las universidades, en 2014 la presencia en Facebook y Twitter estuvo en torno al 40%, un 22% en YouTube y sólo un 22% tienen blogs. En cuanto a los centros del CSIC, en torno al 30% tenía perfiles en Facebook y Twitter, un 18,9% en YouTube, y un 6,8% contaban con blogs de divulgación.

Item type: Journal article (Paginated)
Keywords: Comunicación científica; Comunicación pública de la ciencia; Web 2.0; Redes sociales; Blogs; Cultura científica; Universidades; CSIC; Scientific communication; Public communication of science; Web 2.0; Social networks; Blogs; Scientific culture; Universities; CSIC.
Subjects: B. Information use and sociology of information > BJ. Communication
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Victoria Caruncho-Ruiz
Date deposited: 15 Nov 2016 15:22
Last modified: 15 Nov 2016 15:22
URI: http://hdl.handle.net/10760/30305

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