From Prosumer to Prodesigner: Participatory News Consumption

Hernández-Serrano, María-José and Renés-Arellano, Paula and Graham, Gary and Greenhill, Anita From Prosumer to Prodesigner: Participatory News Consumption. Comunicar, 2017, vol. 25, n. 50, pp. 77-88. [Journal article (Paginated)]

Text (In English)
c5007en.pdf - Published version
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (395kB) | Preview
Text (En español)

Download (442kB) | Preview

English abstract

New democratic participation forms and collaborative productions of diverse audiences have emerged as a result of digital innovations in the online access to and consumption of news. The aim of this paper is to propose a conceptual framework based on the possibilities of Web 2.0. Outlining the construction of a “social logic”, which combines computer and communicative logics, the conceptual framework is theoretically built to explore the evolution of news consumption from a pure circulation of designed products towards a global conversation of proactive news designers. Then, the framework was tested using an empirical database built by the Pew Research Centre, which investigates the future of the news industry, through a large-scale survey with adults. Results show significant differences (by age, gender and educational level) in the forms of participation, access and consumption of news. However, whilst immersed in the culture of Web 2.0 there is a low-level of user participation in news production; far from being proactive news designers, findings suggest that citizens are still located in the lower participatory levels of our conceptual framework. Conclusions suggest there is a need for media education providers to carry out training initiatives according to the social logic possibilities through proposed guidelines.

Spanish abstract

Nuevas formas de participación democrática y producciones colaborativas de audiencias diversas han surgido como resultado de las innovaciones digitales en el acceso y consumo de noticias. El objetivo de este estudio es proponer un marco conceptual basado en las posibilidades de la Web 2.0. Describiendo la construcción de una «lógica social», que se combina con las lógicas comunicativa y computacional, se construye el marco teórico para explorar la evolución en el consumo de noticias desde una mera circulación de productos diseñados, hacia una conversación global de diseñadores proactivos de noticias. Este marco teórico se ha testeado a través de una base de datos empírica del Instituto de investigación PEW, que mediante una encuesta con adultos a gran escala permite analizar el futuro de la industria de las noticias. Los resultados muestran diferencias significativas (por edad, sexo y nivel educativo) en las formas de participación, acceso y consumo de noticias. Aunque existe una cultura Web 2.0, hay un bajo nivel de participación de usuarios en la producción de noticias; lejos de ser diseñadores proactivos de noticias, los hallazgos sugieren que la mayoría de ciudadanos se sitúan en los niveles de participación más bajos del marco conceptual propuesto. Se concluye sugiriendo la necesidad de que los responsables de la educación en medios desarrollen iniciativas formativas acordes a las posibilidades de la lógica social a través de la propuesta de pautas.

Item type: Journal article (Paginated)
Keywords: Social logic; prosumers; media literacy; news consumption; participation; media skill; Web 2.0; media education; Lógica social; prosumidores; alfabetización mediática; consumo de noticias; participación; competencia mediática; Web 2.0; educación mediática
Subjects: B. Information use and sociology of information > BJ. Communication
G. Industry, profession and education.
G. Industry, profession and education. > GH. Education.
Depositing user: Alex Ruiz
Date deposited: 10 Jan 2017 18:07
Last modified: 10 Jan 2017 18:07


AIMC (2015). Resumen General. ( (2016-08-23).

Beckett, C. (2008). Super Media: Saving Journalism So It Can Save the World. Oxford: Blackwell.

Bruns, A. (2014). Beyond the Producer/Consumer Divide: Key Principles of Produsage and Opportunities for Innovation. In M.A. Peters, T. Besley, & D. Araya, (Eds.), The New Development Paradigm: Education, Knowledge Economy and Digital Futures. New York: Peter Lang.

Bruns, A. (2015). Working the Story: News Curation in Social Media as a Second Wave of Citizen Journalism. In C. Atton (Ed.), The Routledge Companion to Alternative and Community Media (pp. 379-388). London: Routledge.

Burbulles, N.C. (2001). Paradoxes of the Web: The Ethical Dimensions of Credibility. Library Trends, 49(3), 441-454.

Carpenter, S. (2010). A Study of Content Diversity in Online Citizen Journalism and Online Newspaper Articles. New Media & Society 12(7), 1064-1084.

Casero-Ripollés, A. (2012). Beyond Newspapers: News Consumption among Young People in the Digital Era. [Beyond Newspapers: News Consumption among Young People in the Digital Era]. Comunicar, 39, 151-158. /10.3916/C39-2012-03-05

Celot, P., & Pérez-Tornero, J.M. (2010). Study on Assessment Criteria for Media Literacy Levels. A Comprehensive View of the Concept of Media Literacy and an Understanding of How Media Literacy Levels in Europe should be Assessed. Brussels: EAVI: European Association for Viewers’ Interests. ( (04-12-2015).

Condeza, R., Bachmann, I., & Mujica, C. (2014). News Consumption among Chilean Adolescents: Interests, Motivations and Perceptions on the News Agenda. [News Consumption among Chilean Adolescents: Interest, Motivations and Perceptions on the News Agenda]. Comunicar, 43, 55-64.

Costera, I., & Groot, T. (2014). Checking, Sharing, Clicking and Linking: Changing Patterns of News Use between 2004 and 2014. Digital Journalism, 3 (5), 1-16.

Dennen, V.P. (2008). Pedagogical Lurking: Student engagement in Non-posting Discussion Behavior. Computers in Human Behavior, 24(4), 1624-1633.

Díaz-Nosty, B. (2013). La prensa en el nuevo ecosistema informativo. ¡Que paren las rotativas! Madrid: Ariel, Fundación Telefónica.

Domingo, D., Quandt, T., & al. (2008). Participatory Journalism Practices in the Media and Beyond. Journalism Practice, 2(3), 326-342.

Erdal, I.J. (2009). Repurposing of Content in Multi-Platform News Production. Journalism Practice, 3(2), 178-195.

García-Ruiz, R., Gozálvez, V., & Aguaded, I. (2014). La competencia mediática como reto para la educomunicación: instrumentos de evaluación., 35, 15-27.

Gillmor, D. (2006). We the Media: Grassroots Journalism by the People, for the People. Sebastopol: O’Reilly.

González-Fernández, N., Gozálvez, V., & Ramírez-García, A. (2015). La competencia mediática en el profesorado no universitario. Diagnóstico y propuestas formativas. Revista de Educación, 367, 117-146.

Green, S, Lissitz R., & Mulaik S. (1997). Limitations of Coefficient Alpha as an Index of Test Unidimensionlity. Educational Psychological Measurement, 37, 827-38.

Greenhill, A., & Fletcher, G. (2015). Self-Organizing Value Creation (pp 107-125). In G. Graham, A. Greenhill, D. Shaw, & C. Vargo (Eds.), Content is King: News Media Management in the Age of Turbulence. New York: Bloomsbury.

Harrison, T.M., & Barthel, B. (2009). Wielding New Media in Web 2.0: Exploring the History of Engagement with the Collaborative Construction of Media Products. New Media & Society, 11(1-2), 155-178.

Hasebrink, U., & Domeyer, H. (2012). Media Repertoires as Patterns of Behaviour and as Meaningful Practices: A Multimethod Approach to Media Use in Converging Media Environments. Participations, 9(2), 757-779.

Hermida, A. (2012). Social Journalism: Exploring How Social Media is Shaping Journalism. In E. Siapera, & A. Veglis (Eds), The Handbook of Global Online Journalism (pp. 309-328). Chichester: Wiley-Blackwell.

Hermida, A., & Thurman, N. (2008). A Clash of Cultures: The Integration of User-generated Content within Professional Journalistic Frameworks at British Newspaper Websites. Journalism Practice, 2(3), 343-356.

Hernández-Serrano, M.J., Greenhill, A., & Graham, G. (2015). Transforming the News Value Chain in the Social Era: A Community Perspective. Supply Chain Management. An International Journal, 20(3), 313-326.

Jenkins, H. (2009). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Massachusetts: MIT Press.

Jönsson, A.M., & Örnebring, H. (2011). User-generated Content and the News. Journalism Practice, 5(2), 127-144.

Kaplan, A.M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53, 59-68. https//

Katz, R. (2015). El ecosistema y la economía digital en América Latina. Madrid: Ariel, Fundación Telefónica. ( (2016-08-23).

Kuehn, K. (2011). Prosumer-Citizenship and the Local: A Critical Case Study of Consumer Reviewing on ProQuest LLC, Ph.D. Dissertation, Pennsylvania State University. ( (2016-08-23).

Kunelius, R. (2001). Conversation: a Metaphor and a Method for Better Journalism? Journalism Studies, 2(1), 31-54. https//

Kümpel, A.S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks. Social Media+ Society, 1(2), 1-14.

Lewis, S.C. (2012). The Tension between Professional Control and Open Participation. Information, Communication & Society, 15(6), 836-866.

Nel, F., & Westlund, O. (2013). Managing New (s) Conversations: The Role of Social Media in News Provision and Participation. In M. Friedrichsen, & W. Mühl-Benninghaus (Eds.), Handbook of Social Media Management (pp. 179-200). Berlin: Springer.

Olmstead, K., Mitchell, A., & Rosenstiel, T. (2011). Navigating News Online: Where People Go, How they Get there and Whatlures them Away. Pew Research Center, 1-30. ( (2016-08-23).

O’Reilly, T. (2005). What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. O’Reilly Media, Inc. ( (2016-08-23).

Papacharissi, Z. (2015). We have Always Been Social. Social Media + Society, 1, 1-2.

Paulussen, S., & Harder, R.A. (2014). Social Media References in Newspapers: Facebook, Twitter and YouTube as Sources in Newspaper Journalism. Journalism Practice, 8(5), 542-551.

Pavlícková, T., & Kleut, J. (2016). Produsage as Experience and Interpretation. Participations, 13(1), 349-359.

Pérez-Rodríguez, A., & Delgado, A. (2012). De la competencia digital y audiovisual a la competencia mediática: dimensiones e indicadores. [From Digital and Audiovisual Competence to Media Competence: Dimensions and Indicators]. Comunicar, 39, 25-34.

Schrøder, K.C. (2015). News Media Old and New: Fluctuating Audiences, News Repertoires and Locations of Consumption. Journalism Studies, 16(1), 60-78.

Siapera, A. (2011). Understanding New Media. London: Sage.

Singer, J.B., Hermida, A., Domingo, D., Heinonen, A. Paulussen, S., Quandt, T. … Vujnovic, M. (2011). Participatory Journalism: Guarding Open Gates at Online Newspapers. Malden, MA: Wiley-Blackwell.

Splendore, S. (2013). The Online News Production and the Use of Implicit Participation. Comunicazione Politica, 13(3), 341-360.

Susarla, A., Oh, J.H., & Tan, Y. (2012). Social Networks and the Diffusion of User-generated Content: Evidence from YouTube. Information Systems Research, 23-41.


Downloads per month over past year

Actions (login required)

View Item View Item