Codina, Lluís, Gonzalo-Penela, Carlos, Pedraza-Jimenez, Rafael and Rovira, Cristòfol Posicionamiento Web y Medios de Comunicación Ciclo de Vida de una Campaña y Factores SEO., 2017 [Report]
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English abstract
Presentation of the differentiated features of SEO when it is applied to the news media sites, considering, among other things, the fact of being content intensive sites and having to manage the double conditioning of SEO and Journalism. There are discussions about the phases of an SEO campaign, presenting the four phases of it. Likewise, the most important positioning factors, both on site and off site, are presented and discussed. In relation to the first, there is also a framework for optimizing news.
Item type: | Report |
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Keywords: | SEO, news media, web positioning, Onpage SEO, journalism, content intensive websites |
Subjects: | B. Information use and sociology of information > BJ. Communication L. Information technology and library technology > LC. Internet, including WWW. |
Depositing user: | Dr Lluís Codina |
Date deposited: | 29 Aug 2017 14:09 |
Last modified: | 29 Aug 2017 14:09 |
URI: | http://hdl.handle.net/10760/31455 |
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