Early career researchers and PhD students from the social sciences use of Social Networking Sites (SNS) for science communication: an affordances approach

Manco-Vega, Alejandra Early career researchers and PhD students from the social sciences use of Social Networking Sites (SNS) for science communication: an affordances approach., 2017 Master thesis thesis, Uppsala University. [Thesis]

Early career researchers and PhD students from the social sciences use of Social Networking Sites (SNS) for science communication.pdf

Download (1MB) | Preview

English abstract

This research aims to understand the different practices and strategies early career researchers and PhD students from the social sciences have in Social Networking Sites (SNSs) for science communication in one particular country: Brazil. Following this purpose, the central research question is which are the motives and rationale of the researchers for using social networking sites for science communication. Two sub-questions arise from this general research question: How do practices and strategies relate to the academic system of this country? And How do the traditional science communication practices translate into the use of Social Networking Sites (SNS)? This research is empirically oriented building up on case studies in Brazil. This study makes use of the adaptation that Van Dijck (2013) made of the Actor-Network Theory (ANT) and the review of affordances of social media platforms (Bucher & Helmond, 2016) to apply it to the study of social media as the theoretical approach. The methodological approach of this research is qualitative, using both interviews and netnography as research methods. The primary motivations for using different Social Networking Sites are all related to connectivity: communication with peers, to the public and research subjects, updating themselves about their research issue, dissemination of research, availability of papers, self-branding and participation in interest groups are the most mentioned. These motivations translate into cross-posting practices and integrated communication strategies -combining online and offline elements- on the different Social Networking Sites. These motivations translate into perceived affordances all related to social affordances, therefore, social capital processes: availability, scalability, visibility and multimediality. The academic system of the country has remained unchanged as it privileges traditional scholarly academic formats; therefore, early career researchers and PhD students from the social sciences only use the different Social Networking Sites (SNS) as a side aid but not as a primary means of communication. Social media is underused as a means of public science communication, even though these platforms offer a lot of advantages for pursuing such issue. Traditional science communication practices translate into the use of Social Networking Sites (SNSs). The most important issue that came out in this report was the fact that social affordances provided by Social Networking (SNSs) are still required to be endorsed by real life meeting to start further collaboration and the fact that English is the preferred language for such issues.

Item type: Thesis (UNSPECIFIED)
Keywords: Social Networking Sites, Brazil, Early career social sciences researchers, social sciences PhD students, science communication, scholarly communication, Affordances, ANT
Subjects: B. Information use and sociology of information > BJ. Communication
C. Users, literacy and reading. > CA. Use studies.
H. Information sources, supports, channels. > HN. e-journals.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Alejandra Manco Vega
Date deposited: 05 Nov 2017 23:16
Last modified: 05 Nov 2017 23:16
URI: http://hdl.handle.net/10760/31922


AbiGhannam, N. (2016) Madam Science Communicator: A Typology of Women’s Experiences in Online Science Communication. Science Communication, Vol. 38(4), pp. 468–494.

Al-Aufi, A. & Fulton, C. (2014) Impact of social networking tools on scholarly communication: a cross-institutional study. The Electronic Library, Vol. 33 (2), pp. 224-241.

Anderson, K.E. (2016) "Getting acquainted with social networks and apps: WhatsApp-ening with mobile instant messaging?", Library Hi Tech News, Vol. 33 (6), pp.11-15.

Arunagiri, V. & Anbalagan, K. (2016) Communications Through WhatsApp by Medical Professionals. Indian Journal of Surgery, Vol.78 (5), pp. 428-428.

Baron, L.F. & Gomez, R. (2016) The Associations between Technologies and Societies: The Utility of Actor-Network Theory. Science, Technology & Society, Vol. 21(2), pp. 129–148.

Bik, H. & Goldstein, M. (2013) An Introduction to Social Media for Scientists. PLOS Biology, Vol. 11(4).

Björk, B.C. (2016) The open access movement at a crossroad: Are the big publishers and academic social media taking over? Learned Publishing, Vol. 29, pp. 131–134.

Boyd, D. (2010), “Social network sites as networked publics: affordances, dynamics, and implications”, in Papacharissi, Z. (Ed.), Networked Self: Identity, Community, and Culture on Social Network Sites, MIT Press, Cambridge, MA, pp. 39-58.

Bucchi, M. (2008) Of deficits, deviations and dialogues: Theories of public communication of science, Handbook of public communication of science and technology, edited by Massimiano Bucchi and Brian Trench, pp. 57-76.

Bucchi, M. (2014). Science and the media: Alternative routes to scientific communications (Vol. 1). London, England: Routledge.

Bucher, T., & Helmond, A. (2016). The Affordances of Social Media Platforms. In Burgess, J., Poell, T. & A. Marwick (Eds.), The SAGE Handbook of Social Media. Sage Publications.

Budge, K., Lemon, N. & McPherson, M. (2016) Academics who tweet: “messy” identities in academia. Journal of Applied Research in Higher Education 8 (2), pp.210-221, doi: 10.1108/JARHE-11-2014-0114

Campos-Freire, F. & Rúas-Araújo, J. (2016) Uso de las redes sociales digitales profesionales y científicas: el caso de las 3 universidades gallegas. El profesional de la información, Vol. 25 (3), pp. 431-440.

Collins, K., Shiffman, D. & Rock, J. (2016) How Are Scientists Using Social Media in the Workplace? PLoS ONE, Vol. 11(10).

Chawla, D.J. (2017) Publishers take ResearchGate to court, alleging massive copyright infringement. Science. doi:10.1126/science.aaq1560

Davies, C. A. (2007) Reflexive Ethnography. A Guide to Researching Selves and Others. London; New York. Routledge.

Donelan, H. (2016) Social media for professional development and networking opportunities in academia. Journal of Further and Higher Education, Vol. 40(5), pp. 706-729, doi: 10.1080/0309877X.2015.1014321

Duffy, B.E. & Pooley, J.D. (2017) “Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu. Social Media + Society, pp. 1-11.

Ellison, N.B. & Vitak, J. (2015) Social Network Affordances and Their Relationship to Social Capital Processes. In Sundar, S. (Ed.) The Handbook of the Psychology of Communication Technology. Hoboken, NJ: Wiley-Blackwell, pp. 205 – 227.

eMarketer (2017) Latin America Loves Facebook. Retrieved 14 July 2017, from: https://www.emarketer.com/Article/Latin-America-Loves-Facebook/1013651

Esquivel-Gámez, I. & Rojas-Kramer, C.A. (2014) Uso de Facebook en ámbitos educativos universitarios: Consideraciones y recomendaciones. Apertura. Revista de innovación educativa, Vol. 6(2).

Flyvbjerg, B. (2005) Social Science that Matters. Foresight Europe 2, pp. 38–42. Retrieved 14 July 2017, from: http://flyvbjerg.plan.aau.dk/Publications2006/ForesightNo2PRINT.pdf

Gastrow, M. (2015) Science and the Social Media in an African Context: The Case of the Square Kilometers Array Telescope. Science Communication, Vol. 37(6), pp. 703–722.

Gaver, W. (1991) Technology affordances. In: Proceedings of the SIGCHI conference on Human factors in computing systems. pp. 79-84.

Gonzalez-Diaz, C., Iglesias-Garcia, M. & Codina, L. (2015) La presencia de las universidades españolas en las redes sociales digitales científicas: caso de los estudios de comunicación. El profesional de la información, septiembre-octubre, Vol. 24 (5), pp. 640-647.

Gourlay, L. (2015) Posthuman texts: nonhuman actors, mediators and the digital university. Social Semiotics, Vol. 25 (4), pp. 484–500.

Guenther, L. & Joubert, M. (2017). Science communication as a field of research: identifying trends, challenges and gaps by analyzing research papers. Journal of Science Communication, Vol. 16 (02), A02.

Gulacti, U. et. al. (2016) An Analysis of WhatsApp Usage for Communication Between Consulting and Emergency Physicians. Journal of Medical Systems, Vol 40 (130). DOI: 10.1007/s10916-016-0483-8

Hancké, B. (2009) Intelligent research design: a guide for beginning researchers in the social sciences. Oxford: Oxford University Press.

Jamali, H. (2017) Copyright compliance and infringement in ResearchGate full-text journal articles. Scientometrics, Vol. 112, pp. 241–254.

Jeng, W., He, D. & Jiang, J. (2015) User Participation in an Academic Social Networking Service: A Survey of Open Group Users on Mendeley. Journal of the Association for Information Science and Technology, Vol. 66 (5), pp. 890–904.

Kennan, M. A., Cecez-Kecmanovic, D., & Underwood, J. (2010). Having a Say Voices for all the Actors in ANT Research? International Journal of Actor-Network Theory and Technological Innovation (IJANTTI), Vol. 2(2), pp. 1-16.

Kramer, B & Bosman, J. (2016) Innovations in scholarly communication - global survey on research tool usage. F1000Research, Vol. 5 (692) (doi: 10.12688/f1000research.8414.1)

Kramer, B & Bosman, J. (2016) Academic social networks: the Swiss Army Knives of scholarly communication. Innovations in scholarly communication (https://101innovations.wordpress.com/2016/12/15/academic-social-networks-the-swiss-army-knives-of-scholarly-communication/)

Kozinets, R. V., Dolbec, P.Y. & Earley, A. (2014) Netnographic Analysis: Understanding Culture through Social Media Data. In: The SAGE Handbook of Qualitative Data Analysis, Uwe Flick (ed.). London: Sage.

Kozinets, R. V. (2015). Netnography Redefined. London: Sage. Kindle edition.

Kozinets, R. V. (2016). Netnography: Understanding Networked Communication Society. In: The SAGE Handbook of Social Media Research Methods, Anabel Quan Haase and Luke Sloan (eds.). Newbury Park: Sage.

Massarani, L. & Peters, H.P. (2016) Scientists in the public sphere: Interactions of scientists and journalists in Brazil. Anais da Academia Brasileira de Ciências, Vol. 88(2), pp. 1165-1175. (doi http://dx.doi.org/10.1590/0001-3765201620150558)

Martorell, S. & Canet, F. (2013) Las redes de conocimiento: Una nueva forma de comunicación académica. Revista Brasileira de Políticas de Comunicação (RBPC) 4, pp.69-87.

Modzeleski, A., Tenente, L. & V. Fajardo (28 July, 2017) Sem dinheiro, universidades federais demitem terceirizados, reduzem consumo, cortam bolsas e paralisam obras. Globo.com. Retrieved from: http://g1.globo.com/educacao/noticia/sem-dinheiro-universidades-federais-demitem-terceirizados-reduzem-consumo-cortam-bolsas-e-paralisam-obras.ghtml

Murthy, D. & Lewis, J. P. (2015) Social Media, Collaboration, and Scientific Organizations. American Behavioral Scientist, Vol. 59(1), pp. 149–171.

Ndlovu, H., Joubert, M. & Boshoff, N. (2016) Public science communication in Africa: views and practices of academics at the National University of Science and Technology in Zimbabwe. Journal of Science Communication, Vol. 15(06).

Nentwich, M. & König, R. (2014) Academia Goes Facebook? The Potential of Social Network Sites in the Scholarly Realm. In: Sönke Bartling and Sascha Friesike (eds.) Opening Science: The Evolving Guide on How the Internet is Changing Research, Collaboration and Scholarly Publishing. Berlin: Springer.

Olivares-Campos, B. (2015) La implementación de la red social Facebook como recurso didáctico en el aprendizaje colaborativo de estudiantes universitarios. Revista de Estudios y Experiencias en Educación, Vol. 14 (27), pp. 121 – 136.

Ortega, J.L. (2016) Social Network Sites for Scientists: A Quantitative Survey. Amsterdam: Chandos Publishing.

Patton, M. Q. (2001). Qualitative research and evaluation methods. Thousand Oaks: Sage Publications.

Redalyc (2016) AutoresRedalyc. PDF available at: http://www.redalyc.org/redalyc/media/redalyc_n/acerca-de/postales/Autores-redalyc.pdf

Roberts, D. (26 October, 2016) La mayoría de universidades del mundo van a desaparecer. El País. Retrieved from: http://economia.elpais.com/economia/2016/10/23/actualidad/1477251453_527153.html

Sayes, E. (2014) Actor–Network Theory and methodology: Just what does it mean to say that nonhumans have agency? Social Studies of Science, Vol. 44(1), pp. 134–149.

Schrock, A.R. (2015) Communicative Affordances of Mobile Media: Portability, Availability, Locatability, and Multimediality. International Journal of Communication, Vol. 9, pp. 1229–1246.

Schwartzman S. & Balbachevsky E. (2014) Research and Teaching in a Diverse Institutional Environment: Converging Values and Diverging Practices in Brazil. In: Shin J., Arimoto A., Cummings W., Teichler U. (eds) Teaching and Research in Contemporary Higher Education. The Changing Academy – The Changing Academic Profession in International Comparative Perspective, Vol 9. Springer, Dordrecht.

Seitz, S. (2016) Pixilated partnerships, overcoming obstacles in qualitative interviews via Skype: a research note. Qualitative Research, Vol. 16(2), pp. 229–235.

Sharma, D., Saha, B. & Sarkar, U. (2016) Affordance Lost, Affordance Regained, and Affordance Surrendered: The Becoming of Reachability on Social Media Platforms. Cham: Springer International Publishing AG

Sidhoum, N. et al. (2017) WhatsApp: Improvement tool for surgical team communication. Journal of Plastic, Reconstructive & Aesthetic Surgery. Vol. 69 (11), pp. 1562-1563.

Snowballing technique (2014). In Scott, J. (Ed.), A Dictionary of Sociology: Oxford University Press. Retrieved 16 Feb. 2016, from http://www.oxfordreference.com/view/10.1093/acref/9780199683581.001.0001/acref-9780199683581-e-2105

Sobrinho, J.D. & De Brito, M. R. (2008) La educación superior en Brasil: principales tendencias y desafíos. Avaliação, Campinas, v. 13 (2), pp. 487-507

Statista (2017) Number of Facebook users in Latin America from 2014 to 2019 (in millions). Retrieved 14 July 2017, from: https://www.statista.com/statistics/282350/number-of-facebook-users-in-latin-america/

Streb, C. K. (2010) Exploratory Case Study. In: Mills, A., Durepos, G. & Wiebe, E. (Eds), Encyclopedia of Case Study Research. Thousand Oaks, CA: Sage, pp. 372-374

Treem, J. W. & Leonardi, P.M. (2012) Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association. Communication Yearbook (36), pp. 143-189.

Thelwall, M. & Kousha, K. (2014) Academia.edu: Social Network or Academic Network? Journal of the Association for Information Science and Technology, Vol. 65(4), pp. 721–731.

Thelwall, M. & Kousha, K. (2015) ResearchGate: Disseminating, Communicating, and Measuring Scholarship? Journal of the Association for Information Science and Technology, Vol. 66(5), pp. 876–889.

Tuñez-López, M. & Sixto García, J. (2012) Las redes sociales como entorno docente: análisis del uso de Facebook en la docencia universitaria. Píxel-Bit. Revista de Medios y Educación, Vol. 41, pp. 77-92.

UNESCO (2015) Scholarly communications. Paris: UNESCO.

Van Dijck, J. (2012) Facebook and the engineering of connectivity: a multi-layered approach to social media platforms. Convergence: The International Journal of Research into New Media Technologies, Vol. 19 (2), pp. 141-155.

Van Dijck, J. (2013) The culture of connectivity: a critical history of social media. New York: Oxford University Press.

Van Eperen, L. & Marincola, F. (2011) How scientists use social media to communicate their research. Journal of Translational Medicine, Vol. 9(1999) http://www.translational-medicine.com/content/9/1/199

Van Noorden, R. (2014) Online collaboration: Scientists and the social network. Nature, Vol. 512, pp. 126–129.

Van Noorden, R. (2014) The impact gap: South America by the numbers. Nature, Vol. 510, pp. 202–203.

Wagner, D., Vollmar, G. & Wagner, HT. (2014) The impact of information technology on knowledge creation: An affordance approach to social media. Journal of Enterprise Information Management, Vol. 27(19), pp. 31-44.

Veletsianos, G. (2016) Social media in academia: networked scholars. New York: Routledge. Kindle edition.

Ward, S. (1997) Being Objective about Objectivity: The Ironies of Standpoint Epistemological Critiques of Science. Sociology, Vol. 31 (4), pp. 773–791.

Wagner, C. (2008) The new invisible college: science for development. Washington D.C.: Brookings Institution Press.

Welbourne, D. & Grant, W. (2016) Science communication on YouTube: Factors that affect channel and video popularity. Public Understanding of Science, Vol. 25(6), pp. 706–718.

Work, S. et al. (2015) Social media in scholarly communication: a review of the literature and empirical analysis of Twitter use by SSHRC doctoral award recipients. Montreal: University of Montreal. Canada Research Chair on the Transformations of Scholarly Communication.

Zuccala, A. (2005) Modeling the invisible college. Journal of the American Society for Information Science and Technology, Vol. 57(2), pp. 152–168.


Downloads per month over past year

Actions (login required)

View Item View Item