Medición de la influencia de usuarios en redes sociales: propuesta SocialEngagement

Lara-Navarra, Pablo, López-Borrull, Alexandre, Sánchez-Navarro, Jordi and Yànez, Pau Medición de la influencia de usuarios en redes sociales: propuesta SocialEngagement. El profesional de la información, 2018, vol. 27, n. 4, pp. 899-908. [Journal article (Paginated)]

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English abstract

The analysis of data from social media and the measurement of the influence of its users are topics of increasing importance from different points of view, including the academic and the economic. In this paper we propose a reflection towards the creation of comprehensive algorithms for the measurement of influence through the analysis of data generated in the interactions of social media users, as well as the detection of new business models on the Net. To do so, the paper reflects on the concept of influence in social media and the role of information and communication professionals in its measurement and analysis, describes several instruments used to measure influence, and presents the project SocialEngagement, a web platform for the analysis and detection of referents, opinion makers and trends.

['eprint_fieldopt_linguabib_' not defined] abstract

El análisis de datos provenientes de medios sociales (social media), y concretamente la medición de la influencia de sus usuarios, son temas de creciente importancia desde varios puntos de vista, entre los que se cuentan el académico y el económico. En este artículo se propone una reflexión sobre la creación de algoritmos comprehensivos para la medición de influencia mediante el análisis de los datos generados en las interacciones de los usuarios de los social media y para la detección de nuevos modelos de negocio en la Red. Para ello, se reflexiona sobre el concepto de influencia en los social media y el papel de los profesionales de la información y la comunicación en su medición y análisis, se describen varios instrumentos utilizados para medirla y se presenta el proyecto privado SocialEngagement, una plataforma web para la detección y análisis de referentes, creadores de opinión y tendencia

Item type: Journal article (Paginated)
Keywords: Social networking sites; Social media; Influence; Influencers; Measurement; Indicators; Internet-based business model; Twitter; Facebook; Instagram; ResearchGate; SocialEngagement; Redes sociales; Medios sociales; Influencia; Influenciadores; Medición; Indicadores; Modelos de negocio en internet.
Subjects: H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Dr Alexandre López-Borrull
Date deposited: 12 Oct 2018 10:35
Last modified: 12 Oct 2018 10:35
URI: http://hdl.handle.net/10760/33530

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