Probabilidad de pagar por noticias digitales en España

Goyanes, Manuel and Vara-Miguel, Alfonso Probabilidad de pagar por noticias digitales en España. El profesional de la información, 2017, vol. 26, n. 3, pp. 488-496. [Journal article (Paginated)]

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English abstract

The probability of paying for digital news in Spain.The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2,104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.

Spanish abstract

Se analiza la probabilidad de pagar por un diario digital en España. Mediante una encuesta a una muestra representativa de 2.104 españoles mayores de edad, mostramos, de modo general, el escaso número de ciudadanos dispuestos a pagar por información digital. Asimismo, a través de una regresión logística binomial exploramos los factores que afectan a esta probabilidad y discutimos las principales implicaciones prácticas para el desarrollo de estrategias de pago por contenidos de la industria de los periódicos.

Item type: Journal article (Paginated)
Keywords: Pay for content; Probability of paying; Digital newspapers; Cybermedia; Online newspapers; News interest; Trust in news; News Independence; Pago por contenidos; Probabilidad de pago; Periódico digital; Interés en las noticias; Confianza en las noticias; Independencia de los medios de comunicación
Subjects: G. Industry, profession and education. > GA. Information industry.
H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
H. Information sources, supports, channels. > HI. Electronic Media.
Depositing user: Users 47606 not found.
Date deposited: 07 Feb 2019 07:13
Last modified: 07 Feb 2019 07:16
URI: http://hdl.handle.net/10760/33931

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