Probabilidad de pagar por noticias digitales en España

Goyanes, Manuel and Vara-Miguel, Alfonso Probabilidad de pagar por noticias digitales en España. El profesional de la información, 2017, vol. 26, n. 3, pp. 488-496. [Journal article (Paginated)]

[thumbnail of Research article]
Preview
 Text (Research article)
Probabilidad de pagar por noticias digitales en España.pdf - Published version
Available under License Creative Commons Attribution.
Download (595kB) | Preview

English abstract

The probability of paying for digital news in Spain.The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2,104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.

Spanish abstract

Se analiza la probabilidad de pagar por un diario digital en España. Mediante una encuesta a una muestra representativa de 2.104 españoles mayores de edad, mostramos, de modo general, el escaso número de ciudadanos dispuestos a pagar por información digital. Asimismo, a través de una regresión logística binomial exploramos los factores que afectan a esta probabilidad y discutimos las principales implicaciones prácticas para el desarrollo de estrategias de pago por contenidos de la industria de los periódicos.

Item type: Journal article (Paginated)
Keywords: Pay for content; Probability of paying; Digital newspapers; Cybermedia; Online newspapers; News interest; Trust in news; News Independence; Pago por contenidos; Probabilidad de pago; Periódico digital; Interés en las noticias; Confianza en las noticias; Independencia de los medios de comunicación
Subjects: G. Industry, profession and education. > GA. Information industry.
H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
H. Information sources, supports, channels. > HI. Electronic Media.
Depositing user: Users 47606 not found.
Date deposited: 07 Feb 2019 07:13
Last modified: 07 Feb 2019 07:16
URI: http://hdl.handle.net/10760/33931

References

Adams, Russell (2012). “Newspapers put faith in paywalls”. The Wall Street Journal, 4 March 2012.

http://online.wsj.com/article/SB10001424052970203833004577251822631536422.html

American Press Institute; ITZBelden (2009). Online revenue initiatives.

http://it.ejo.ch/wp-content/uploads/API-ITZBelden-Revenue-Initiatives-Survey1.pdf

Arrese, Ángel (2016). “From gratis to paywalls”. Journalism studies, v. 17, n. 8, pp. 1051-1067.

https://doi.org/10.1080/1461670X.2015.1027788

Arrese, Ángel; Kaufmann, Jurg (2016). “Legacy and native news brands online: Do they show different news consumption patterns?”. International journal on media management, v. 18, n. 2, pp. 75-97.

https://doi.org/10.1080/14241277.2016.1200581

Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; Hess, Thomas (2015). “It is not just about competition with ‘free’: Differences between content formats in consumer preferences and willingness to pay”. Journal of management information systems, v. 32, n. 3, pp. 105-128.

https://doi.org/10.1080/07421222.2015.1095038

Campos-Freire, Francisco (2010). “Los nuevos modelos de gestión de las empresas mediáticas”. Estudios sobre el mensaje periodístico, v. 16, pp. 13-30.

http://revistas.ucm.es/index.php/ESMP/article/view/ESMP1010110013A

Cea-Esteruelas, María-Nereida (2013). “Economía de los cibermedios: modelo de ingresos y fuentes de financiación”. El profesional de la información, v. 22, n. 4, pp. 353-361.

https://doi.org/10.3145/epi.2013.jul.12

Chiou, Lesley; Tucker, Catherine (2013). “Paywalls and the demand for news”. Information economics and policy, v. 25, n. 2, pp. 61-69.

https://doi.org/10.1016/j.infoecopol.2013.03.001

Chyi, Hsiang-Iris; Chadha, Monica (2012). “News on new devices”. Journalism practice, v. 6, n. 4, pp. 431-449.

https://doi.org/10.1080/17512786.2011.629125

Chyi, Hsiang-Iris; Lee, Angela M. (2013). “Online news consumption”. Digital journalism, v. 1, n. 2, pp. 194-211.

https://doi.org/10.1080/21670811.2012.753299

Cook, Jonathan E.; Attari, Shahzeen Z. (2012). “Paying for what was free: Lessons from the New York Times paywall”. Cyberpsychology, behavior, and social networking, v. 15, n. 12, pp. 682-687.

https://doi.org/10.1089/cyber.2012.0251

Davison, W. Phillips (1983). “The third-person effect in communication”. Public opinion quarterly, v. 47, n. 1, pp. 1-15.

https://doi.org/10.1086/268763

Filloux, Frederic (2011). “Analysing the metered model”. Monday note, June 5.

https://mondaynote.com/analyzing-the-metered-model-e6aa51ecdfc3

Goyanes, Manuel (2013). “Estrategias y modelos de negocio: Aclaración de conceptos y terminología de la prensa en internet”. Estudios sobre el mensaje periodístico, v. 19, n. 1, pp. 419-431.

http://revistas.ucm.es/index.php/ESMP/article/view/42530

Goyanes, Manuel (2014). “An empirical study of factors that influence the willingness to pay for online news”. Journalism practice, v. 8, n. 6, pp. 742-757.

https://doi.org/10.1080/17512786.2014.882056

Goyanes, Manuel (2015). “The value of proximity: Examining the willingness to pay for online local news”. International journal of communication, v. 9, p. 18.

http://ijoc.org/index.php/ijoc/article/view/3388

Goyanes, Manuel; Dürrenberg, Catherina (2014). “A taxonomy of newspapers based on multiplatform and paid content strategies: evidences from Spain”. International journal on media management, v. 16, n. 1, pp. 27-45.

https://doi.org/10.1080/14241277.2014.900498

Herbert, Jack; Thurman, Neil (2007). “Paid content strategies for news websites: An empirical study of British newspapers’ online business models”. Journalism practice, v. 1, n. 2, pp. 208-226.

https://doi.org/10.1080/ 17512780701275523

Himma-Kadakas, Marju; Kõuts, Ragne (2015). “Who is willing to pay for online journalistic content?”. Media and communication, v. 3, n. 4, pp. 106-115.

https://doi.org/10.17645/mac.v3i4.345

Holm, Anna B. (2016). “Could freemium models work for legacy newspapers?”. Nordicom information, v. 38, n. 1, pp. 83-87.

http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/nordicom-information_38_2016_1_83-87.pdf

Hsiao, Kuo-Lun (2011). “Why internet users are willing to pay for social networking services”. Online information review, v. 35, n. 5, pp. 770-788.

https://doi.org/10.1108/14684521111176499

Huang, Edgard (2009). “The causes of youth’s low news consumption and strategies for making youths happy news consumers”. Convergence: The international journal of research into new media technologies, v. 15, n. 1, pp. 105-122.

https://doi.org/10.1177/135 485 65 08 097021

Jenner, Mike; Fleming, Ken (2011). “The push to paid: Attitudes of publishers toward paid content”. Reynolds Journalism Institute, University of Missouri.

http://www.niemanlab.org/pdfs/rjipaidcontent.pdf

KPMG (2010). Anytime, anywhere. The rising demand on de the move.

https://es.scribd.com/document/45258922/Anytime-Anywhere-the-Rising-Demand-of-Media-on-the-Move

Newman, Nic; Fletcher, Richard; Levy, David A. L.; Nielsen, Rasmus K. (2016). Reuters Institute digital news report 2016. Reuters Institute for the Study of Journalism. University of Oxford.

http://reutersinstitute.politics.ox.ac.uk/publication/digital-news-report-2016

Newman, Nic; Levy, David A. L. (2014). Reuters Institute digital news report 2014: Tracking the future of news. Reuters Institute for the Study of Journalism. University of Oxford.

http://reutersinstitute.politics.ox.ac.uk/publication/digital-news-report-2014

Oh, Hyelim; Animesh, Animesh; Pinsonneault, Alain (2016). “Free versus for-a-fee: The impact of a paywall on the pattern and effectiveness of word-of-mouth via social media”. MIS quarterly, v. 40, n. 1, pp. 31-56.

http://aisel.aisnet.org/cgi/viewcontent.cgi?article=3272&context=misq

Peinado-Miguel, Fernando; Mateos-Abarca, Juan-Pablo (2016). “Periodismo en el smartphone: monetización de aplicaciones para medios de comunicación”. Icono14. Revista científica de comunicación y tecnologías emergentes, v. 14, n. 2, pp. 329-352.

https://doi.org/10.7195/ri14.v14i2.974

Pew Research Center (2011). “How people use tablets and what it means for the future of news”. Pew Research Center. Journalism & media, Oct. 25.

http://www.journalism.org/2011/10/25/tablet

Pew Research Center (2012). “How newspapers are faring trying to build digital revenue”. Pew Research Center. Journalism & media. March 5.

http://www.journalism.org/2012/03/05/search-new-business-model

Picard, Robert G. (2003). “Cash cows or entrecote: Publishing companies and disruptive technologies”. Trends in communication, v. 11, n. 2, pp. 127-136.

https://doi.org/10.1207/S15427439TC1102_04

PricewaterhouseCoopers (2015). “Entertainment and media outlook 2015-2019. España”.

http://informes.pwc.es/gemo

Punj, Girish (2015). “The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models”. Marketing letters, v. 26, n. 2, pp. 175-186.

https://doi.org/10.1007/s11002-013-9273-y

Rosenstiel, Tom; Mitchell Amy (2011). “Survey: Mobile news and paying online”. The state of the news media 2011. Pew Research Center

http://www.stateofthemedia.org/2011/mobile-survey

Sánchez-Tabernero, Alfonso (2008). “La prensa en Europa: claves de un sector estancado”. Telos: Cuadernos de comunicación e innovación, v. 75, pp. 104-106.

https://telos.fundaciontelefonica.com/telos/articulocuaderno.asp@idarticulo=4&rev=75.htm

Schlesinger, Philip; Doyle, Gillian (2015). “From organizational crisis to multi-platform salvation? Creative destruction and the recomposition of news media”. Journalism: Theory, practice and criticism, v. 16, n. 3, pp. 305-323.

https://doi.org/10.1177/1464884914530223

Vara-Miguel, Alfonso (2015). “Complementariedad y canibalización en el mercado de diarios”. En: Medina, Mercedes (coord.). La audiencia en la era digital. Madrid: Fragua, pp. 197-216. ISBN: 9788470746703

Vara-Miguel, Alfonso (2016): “Un 10% de los internautas españoles pagó en 2015 por noticias digitales”. Digital news report 2016: Cambios decisivos en el consumo de noticias digitales.

http://www.digitalnewsreport.es/2016/un-10-de-los-internautas-espanoles-pago-en-2015-por-noticias-digitales

Vara-Miguel, Alfonso; Sanjurjo, Elena; Díaz-Espina, Carolina (2014). “Paid news vs free news: Evolution of the wsj.com business model from a content perspective (2010-2012)”. Comunicacion and society, v. 27, n. 2, pp. 147-167.

http://www.unav.es/fcom/communication-society/es/articulo.php?art_id=494

Zhang, Yue-Jeff; Nguyen, Dat-Dao (2004). “What makes consumers willing to pay for online services? Discovering consumer opinions and determinant factors on charged on-line services”. Journal of internet commerce, v. 2, n. 4, pp. 35-53.

https://doi.org/10.1300/J179v02n04_03


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS