Adopción de redes sociales por revistas científicas de ciencias sociales

Arcila-Calderón, Carlos and Calderín-Cruz, Mabel and Sánchez-Holgado, Patricia Adopción de redes sociales por revistas científicas de ciencias sociales. El profesional de la información, 2019, vol. 28, n. 1. [Journal article (Unpaginated)]

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English abstract

Adoption of social media by social sciences scientific journals. The expansion of social media forces the communication of science and scientific journals to adapt to this new environment. Previous studies and theoretical models such as Utaut and Utaut2 have proven that there is a relationship between the perception of future performance of technology (performance expectancy), the difficulty of use (effort expectancy) and the social influence to which the individual is subject, on the real use of technology, but there is still scarce research about the mechanisms that cause this effect. Starting with Utaut, the hypothesis is that there is an indirect conditional effect of the performance expectancy, the effort expectancy and social influence, over the actual use of social media in scientific journals, where the effect is driven through the intention of use and the size of the effect is moderated by gender and age. A survey was carried out on 300 editors of the top 20 in Social Sciences of the Google Scholar ranking. Confirming partially Utaut, the results of moderated mediation show that performance expectancy and social influence of editors affect the use of Facebook and Twitter, through the intention to use, but it is not the case of ResearchGate, Academia and LinkedIn. There is not enough evidence about the moderation of age and gender.

Spanish abstract

La expansión de las redes sociales obliga a la comunicación de la ciencia y a las revistas científicas a adaptarse al nuevo entorno. Estudios anteriores y modelos teóricos como Utaut y Utaut2, han probado que existe una relación entre la percepción de desempeño futuro de la tecnología (Expectativa de rendimiento), la dificultad de uso (Expectativa de esfuerzo) y la Influencia social a la que el individuo está sometido, sobre el uso real de dicha tecnología, pero aún existe poca investigación acerca de los mecanismos que causan dicho efecto. Partiendo de Utaut, la hipótesis planteada es que existe un efecto condicional indirecto de la Expectativa de rendimiento, la Expectativa de esfuerzo y la Influencia social, sobre el uso real de redes sociales en las revistas científicas, donde dicho efecto es mediado por la intención de uso y moderado por el género y la edad. Se realizó una encuesta a 300 editores de ciencias sociales del ranking Google Scholar. Confirmando parcialmente el modelo Utaut, los resultados de la mediación moderada evidencian que la Expectativa de rendimiento y la Influencia social en los editores inciden en el uso real de Facebook y Twitter, a través de la intención de uso, pero no sucede así en el caso de ResearchGate, Academia y LinkedIn. No hay evidencia clara de que la edad y el género moderen los predictores estudiados.

Item type: Journal article (Unpaginated)
Keywords: Adopción de tecnologías; Uso de tecnologías; Utaut; Redes sociales; Medios sociales; Editores; Revistas científicas; Ciencias sociales; Twitter; Facebook; LinkedIn; ResearchGate; Academia.edu; Adoption of technologies; Use of technologies; User acceptance and use of technology; Social media; Editors; Scientific journals; Social Sciences.
Subjects: B. Information use and sociology of information > BG. Information dissemination and diffusion.
H. Information sources, supports, channels. > HN. e-journals.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Ms G. Esteban-Lopez
Date deposited: 08 Mar 2019 14:07
Last modified: 08 Mar 2019 14:07
URI: http://hdl.handle.net/10760/34191

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