Constructing Donald Trump: Mobile apps in the political discourse about the President of the United States. / Creando a Donald Trump: Las apps en el discurso político sobre el presidente de Estados Unidos.

Gómez-García, Salvador and Gil-Torres, Alicia and Carrillo-Vera, José-Agustín and Navarro-Sierra, Nuria Constructing Donald Trump: Mobile apps in the political discourse about the President of the United States. / Creando a Donald Trump: Las apps en el discurso político sobre el presidente de Estados Unidos. Comunicar, 2019, vol. 27, n. 59, pp. 49-59. [Journal article (Paginated)]

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English abstract

This paper explores the creation and content of apps about Donald Trump (n=412) published in Google Play between June 2015 and January 2018. The relevance of the study stems from both its objectives and its methodology. On the one hand, the aim was to characterise the profile, motivations and purposes of the developers of Donald Trump apps; and on the other, to identify the main features of the discourses in the most downloaded apps. The study relied on two resources: a qualitative questionnaire of open questions for developers (n=376), and a quantitative analysis of the content of apps that exceeded 5,000 downloads (n=117). The questionnaire identified the influence of political current affairs in the developers’ ideological and economic motivations, while the content analysis revealed the trends found over time, as well as the themes, discourses and ideological positioning of the most popular apps about Donald Trump. The findings provide an empirical basis for how the content of these apps was articulated with the news; the influence of content that went viral; hegemonic discourses; and the role played by developers of new expressive, commercial, informative and persuasive proposals in the intersection between mobile apps and political campaigns.

Spanish abstract

Esta investigación explora la creación y el mensaje de las apps sobre Donald Trump publicadas en la plataforma Google Play desde junio de 2015 hasta enero de 2018 (n=412). El interés del estudio proviene tanto de sus objetivos como de su metodología. Por un lado, se pretende detectar el perfil, motivaciones y propósitos de los desarrolladores de apps sobre la figura de Donald Trump y, por otro, identificar los principales rasgos de los discursos de las apps más descargadas. La investigación se ha desarrollado en dos frentes: un cuestionario cualitativo de preguntas abiertas a desarrolladores (n=376) y un análisis cuantitativo de contenido del mensaje de las apps que superaron las 5.000 descargas (n=117). El cuestionario ha identificado la influencia de la actualidad política en los desarrolladores y sus motivaciones de corte ideológico y económico mientras que el análisis de contenido ha revelado la tendencia y evolución de los temas, discursos y el posicionamiento ideológico de las apps más populares sobre Donald Trump. Los resultados establecen una base empírica en relación con la articulación del mensaje de las apps con la actualidad informativa, la influencia de los contenidos virales, los discursos hegemónicos y el rol de los desarrolladores de nuevas propuestas expresivas, comerciales, informativas y persuasivas en la conjunción de los ecosistemas de aplicaciones móviles y las campañas políticas.

Item type: Journal article (Paginated)
Keywords: Political communication; Donald Trump; quantitative analysis; infotainment; mobile apps; mobile devices; entertainment industries; Google Play; Comunicación política; Donald Trump; análisis cuantitativo; infoentretenimiento; aplicaciones móviles; dispositivos móviles; industrias del entretenimiento; Google Play
Subjects: B. Information use and sociology of information > BJ. Communication
G. Industry, profession and education.
G. Industry, profession and education. > GH. Education.
Depositing user: Alex Ruiz
Date deposited: 20 Apr 2019 10:12
Last modified: 20 Apr 2019 10:12
URI: http://hdl.handle.net/10760/34258

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