Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor

Calvo-Porral, Cristina and Martínez-Fernández, Valentín-Alejandro and Juanatey-Boga, Óscar Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor. El profesional de la información, 2014, vol. 23, n. 3, pp. 300-309. [Journal article (Paginated)]

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English abstract

Media credibility: analysis of the daily press based on consumer behaviour. We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia, in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitudes, along with the influence of attitude on media credibility. Our findings provide useful insights for mass media managers that may enhance media image and awareness, along with consumers’ perceptions of quality, in an increasingly competitive environment.

Spanish abstract

Se analiza la credibilidad de los medios de comunicación, y en concreto de los diarios generalistas. Mediante el empleo de un modelo de ecuaciones estructurales, y con una muestra de 454 cuestionarios sobre los diarios El país, El mundo, Abc, La razón y La voz de Galicia, se estudian los antecedentes y consecuencias de su credibilidad. Los resultados muestran la importante influencia de la calidad percibida, la imagen y la notoriedad del medio en la actitud de los consumidores, así como la influencia de la actitud sobre la credibilidad de que goza el medio. Los resultados conllevan interesantes implicaciones para los gestores de medios de comunicación, que deben priorizar la imagen y notoriedad del medio, así como la calidad que perciben los consumidores de información en un entorno de competencia creciente.

Item type: Journal article (Paginated)
Keywords: Credibility; Attitude; Mass media; Newspapers; Consumers; Users; User studies; Questionnaires; Credibilidad; Actitud; Medios de comunicación; Prensa escrita; Diarios; Consumidores; Usuarios; Estudios de usuarios; Cuestionarios.
Subjects: B. Information use and sociology of information > BA. Use and impact of information.
B. Information use and sociology of information > BC. Information in society.
B. Information use and sociology of information > BD. Information society.
C. Users, literacy and reading. > CB. User studies.
E. Publishing and legal issues. > EA. Mass media.
G. Industry, profession and education. > GA. Information industry.
H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
Depositing user: Ejercicios Curso
Date deposited: 19 Oct 2019 09:39
Last modified: 19 Oct 2019 09:39


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