Особливості й умови діяльності книжкових видавництв України у сучасному медіапросторі

Єжижанська, Т. С. Особливості й умови діяльності книжкових видавництв України у сучасному медіапросторі. Integrated communications, 2017, vol. 1, n. 4, pp. 20-26. [Journal article (Paginated)]

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English abstract

The article examines the peculiarities and conditions of the activity of book publishing houses of Ukraine in the modern media space. The literature and sources related to this problem are analyzed, the theoretical and practical possibilities taking into account the trends in the world of modern media in the PR-activity of book publishers are determined. The prospects for further scientific study and practical use of PR-communications in the activity of publishing houses are determined

Ukrainian abstract

У статті подано результати дослідження особливостей і умов діяльності книжкових видавництв України у сучасному медіапросторі. Проаналізовано літературу та джерела з цієї проблематики, окреслено теоретичні та практичні можливості врахування тенденцій у світі сучасних медіа у PR-діяльності книговидавництв. визначено перспективи подальшого наукового вивчення та практичного використання PR-комунікацій у діяльності видавництв

Item type: Journal article (Paginated)
Keywords: book publishers; PR; public relations; PR communications; publishing communication
Subjects: E. Publishing and legal issues. > EA. Mass media.
E. Publishing and legal issues. > EB. Printing, electronic publishing, broadcasting.
Depositing user: S I G
Date deposited: 02 Nov 2019 10:47
Last modified: 02 Nov 2019 10:47
URI: http://hdl.handle.net/10760/39185


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