Desencuentro de los periodistas con YouTube

Blanco, Sonia and Palomo, Bella Desencuentro de los periodistas con YouTube. El profesional de la información, 2019, vol. 28, n. 4. [Journal article (Unpaginated)]

[thumbnail of Research article]
Preview
 Text (Research article)
blanco-palomo.pdf - Published version
Available under License Creative Commons Public Domain Dedication.
Download (482kB) | Preview

English abstract

The disagreement of journalists with YouTube. YouTube, owned by Google, is the second search engine in the world. The increase in online video consumption has provoked a reaction in the journalistic industry to attend the need to connect with an audience that constantly demands audiovisual content. This exploratory research shows that although video has become a priority for media and social platforms such as Facebook, in Spain there are few journalists who take the initiative to take an active role in the main video sharing platform. From the analysis of active channels developed by reporters, we conclude that the role of the journalist promoting his/her professional profile on YouTube is scarce, and that most of his/her accounts ignore, alter or redesign his usual work activity.

Spanish abstract

YouTube, propiedad de Google, es el segundo buscador del mundo. El incremento del consumo online de vídeos ha provocado una reacción en la industria periodística ante la necesidad de conectar con una audiencia que demanda constantemente contenidos audiovisuales. Esta investigación exploratoria demuestra que aunque el vídeo se ha convertido en una prioridad para medios de comunicación y plataformas sociales como Facebook, en España son escasos los periodistas que toman la iniciativa de adoptar un rol activo en la principal plataforma de difusión audiovisual. Del análisis de los canales activos se concluye que el protagonismo del periodista promocionando su perfil profesional en YouTube es reducido, y que la mayoría de sus cuentas ignoran, alteran o rediseñan su actividad laboral habitual

Item type: Journal article (Unpaginated)
Keywords: Journalism; YouTube; Online video; Audiovisual communication; Personal brand; Social networks; Social media; Trust; Engagement; Journalists; Periodismo; Periodistas; YouTube; Vídeo online; Comunicación audiovisual; Marca personal; Redes sociales; Medios sociales; Confianza; Compromiso; Engagement.
Subjects: B. Information use and sociology of information > BJ. Communication
G. Industry, profession and education.
G. Industry, profession and education. > GE. Staff.
H. Information sources, supports, channels. > HH. Audio-visual, Multimedia.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Irene Hernández de la Cruz
Date deposited: 28 Nov 2019 12:12
Last modified: 28 Nov 2019 12:12
URI: http://hdl.handle.net/10760/39279

References

Amoedo, Avelino; Vara-Miguel, Alfonso; Negredo, Alfonso (2018). Digital news report.es 2018. Una audiencia diversa y preocupada por la desinformación. Universidad de Navarra.

https://drive.google.com/file/d/1_MqxpbPvMQM1lpvjsGm4QOKxlMC8IZ_D/view

Antony, Mary-Grace; Thomas, Ryan J. (2010). “This is citizen journalism at its finest’: YouTube and the public sphere in the Oscar Grant shooting incident”. New media & society, v. 12, n. 8, pp. 1280-1296.

https://doi.org/10.1177/1461444810362492

Banikarim, Susie (2017). “R.I.P. Pivot to video (2017-2017)”. Nieman Lab.

http://www.niemanlab.org/2017/12/r-i-p-pivot-to-video-2017-2017/

Benítez-de-Gracia, María-José; Herrera-Damas, Susana (2018). “El reportaje inmersivo en vídeo 360º: diseño de un modelo de análisis”. El profesional de la información, v. 27, n. 1, pp. 149-161.

https://doi.org/10.3145/epi.2018.ene.14

Berrocal-Gonzalo, Salomé; Martín-Jiménez, Virginia; Gil-Torres, Alicia (2017). “Líderes políticos en YouTube: informa-ción y politainment en las elecciones generales de 2016 (26J) en España”. El profesional de la información, v. 26, n. 5, pp. 937-946.

https://doi.org/10.3145/epi.2017.sep.15

Bossio, Diana; Sacco, Vittoria (2017). “From ‘selfies’ to breaking tweets”. Journalism practice, v. 11, n. 5, pp. 527-543.

https://doi.org/10.1080/17512786.2016.1175314

Campos-Freire, Francisco; Rúas-Araújo, José; López-García, Xosé; Martínez-Fernández, Valentín-Alejandro (2016). “Impacto de las redes sociales en el periodismo”. El profesional de la información, v. 25, n. 3, pp. 449-457.

https://doi.org/10.3145/epi.2016.may.15

Carlson, Matt; Lewis, Seth C. (eds.) (2015). Boundaries of journalism: Professionalism, practices and participation. Lon-dres: Routledge. ISBN: 978 1 138020672

Chen, Chih-Ping (2013). “Exploring personal branding on YouTube”. Journal of internet commerce, v. 12, n. 4, pp. 332-347.

https://doi.org/10.1080/15332861.2013.859041

Chi, Clifford (2018). “How long should your videos be? Ideal lengths for Facebook, Instagram, Twitter, and YouTube [In-fographic]”. HubSpot.

https://blog.hubspot.com/marketing/how-long-should-videos-be-on-instagram-twitter-facebook-youtube

De-Aguilera-Moyano, Miguel; Castro-Higueras, Antonio; Pérez-Rufí, José-Patricio (2019). “Between broadcast yourself and broadcast whatever: YouTube’s homepage as a synthesis of its business strategy”. El profesional de la información, v. 28, n. 2, e280206.

https://doi.org/10.3145/epi.2019.mar.06

Deuze, Mark (2005). “What is journalism?: Professional identity and ideology of journalists reconsidered”. Journalism, v. 6, n. 4, pp. 442–464.

https://doi.org/10.1177/1464884905056815

EGM (2012). Audiencia de internet. Abril/mayo de 2012. AIMC.

https://www.aimc.es/a1mc-c0nt3nt/uploads/2012/07/internet212.pdf

EGM (2018). Audiencia de internet. Abril/mayo 2018. AIMC.

https://www.aimc.es/a1mc-c0nt3nt/uploads/2018/06/internet218.pdf

Ericsson Consumerlab (2017). TV and media 2017. A consumer-driven future of media.

https://www.ericsson.com/en/trends-and-insights/consumerlab/consumer-insights/reports/tv-and-media-2017

Ford, Heather; Wajcman, Judy (2017). “‘Anyone can edit’, not everyone does: Wikipedia’s infraestructure and the gen-der gap”. Social studies of science, v. 47, n. 4, pp. 511-527.

https://doi.org/10.1177/0306312717692172

García-Rapp, Florencia (2016). “The digital media phenomenon of YouTube beauty gurus: the case of Bubzbeauty”. International journal of web based communities, v. 12, n. 4, pp. 360-375.

https://doi.org/10.1504/IJWBC.2016.080810

Hanusch, Folker; Bruns, Axel (2017). “Journalistic branding on Twitter”. Digital journalism, v. 5, n. 1, pp. 26-43.

https://doi.org/10.1080/21670811.2016.1152161

Harbers, Frank (2016). “Time to engage”. Digital journalism, v. 4, n. 4, pp. 494-511.

https://doi.org/10.1080/21670811.2015.1124726

Holton, Avery E.; Molyneux, Logan (2017). “Identity lost? The personal impact of brand journalism”. Journalism, v. 18, n. 2, pp. 195-210.

https://doi.org/10.1177/1464884915608816

IAB Spain (2017). Estudio anual de redes sociales 2017. IAB Spain.

https://iabspain.es/wp-content/uploads/iab_estudioredessociales_2017_vreducida.pdf

Ireton, Cherilyn; Posetti, Julie (coords.) (2018). Journalism, ‘fake news’ and disinformation. Paris: Unesco. ISBN: 978 92 3 100281 6

https://en.unesco.org/fightfakenews

Jackson, Jasper (2016). “Facebook live video service sees company paying news publishers”. The guardian, 6 Apr.

https://www.theguardian.com/media/2016/apr/06/facebook-live-video-paying-news-publishers-buzzfeed

Kalogeropoulos, Antonis (2017). “Online news video consumption”. Digital journalism, v. 6, n. 5, pp. 651-665.

https://doi.org/10.1080/21670811.2017.1320197

Katz, Tim (2018). “GNI, fondo para la innovación en YouTube: apoyo a 87 medios de comunicación para desarrollar el videoperiodismo”. Blog oficial de Google España, 17 diciembre.

https://espana.googleblog.com/2018/12/gni-fondo-para-la-innovacion-en-youtube.html

Lapowsky, Issie (2018). “YouTube debuts plan to promote and fund ‘authoritative’ news”. Wired, 7 Sept.

https://www.wired.com/story/youtube-debuts-plan-to-promote-fund-authoritative-news

Lewis, Seth C. (2012). “The tension between professional control and open participation”. Information, communication & society, v. 15, n. 6, pp. 836-866.

https://doi.org/10.1080/1369118X.2012.674150

Lorenz, Taylor (2018). “Personal branding is more powerful than ever”. Nieman Lab.

http://www.niemanlab.org/2018/12/personal-branding-is-more-powerful-than-ever

Marauri-Castillo, Íñigo; Cantalapiedra-González, María-José; Álvarez-Fernández, Carmen (2018). “Blog y Twitter, la combinación perfecta del comunicador digital: los casos de Escolar.net, El comidista y Mi mesa cojea”. El profesional de la información, v. 27, n. 2, pp. 349-358.

https://doi.org/10.3145/epi.2018.mar.13

Masip, Pere (2016). “Investigar el periodismo desde la perspectiva de las audiencias”. El profesional de la información, v. 25, n. 3, pp. 323-330.

https://doi.org/10.3145/epi.2016.may.01

Matsa, Katerina-Eva; Silver, Laura; Shearer, Elisa; Walker, Mason (2018). Western Europeans under 30 view news media less positively, rely more on digital platforms than older adults. Pew Research Center.

http://www.journalism.org/wp-content/uploads/sites/8/2018/10/PJ_2018.10.30_europe-age_FINAL3.pdf

Molyneux, Logan (2014). “What journalists retweet: Opinion, humor, and brand development on Twitter”. Journalism, v. 16, n. 7, pp. 920-935.

https://doi.org/10.1177/1464884914550135

Molyneux, Logan; Lewis, Seth C.; Holton, Avery E. (2018). “Media work, identity, and the motivations that shape brand-ing practices among journalists: An explanatory framework”. New media & society, v. 21, n. 4.

https://doi.org/10.1177/1461444818809392

Noguera-Vivo, José-Manuel (2016). “Metamedios y periodismo: revisión panorámica de los nuevos cibermedios”. El profesional de la información, v. 25, n. 3, pp. 341-350.

https://doi.org/10.3145/epi.2016.may.03

Origgi, Gloria (2018). “Say goodbye to the information age: it’s all about reputation now”. Aeon.

https://aeon.co/ideas/say-goodbye-to-the-information-age-its-all-about-reputation-now

Palomo, Bella; Palau-Sampio, Dolors (2016). “El periodista adaptativo. Consultores y directores de innovación analizan las cualidades del profesional de la comunicación”. El profesional de la información, v. 25, n. 2, pp. 188-195.

https://doi.org/10.3145/epi.2016.mar.05

Paulussen, Steve; Harder, Raymond-A. (2014). “Social media references in newspapers. Facebook, Twitter and You-Tube”. Journalism practice, v. 8, n. 5, pp. 542-551.

https://doi.org/10.1080/17512786.2014.894327

Peer, Limor; Ksiazek, Thomas (2010). “YouTube and the challenge to journalism”. Journalism studies, v. 12, n. 1, pp. 45-63.

https://doi.org/10.1080/1461670X.2010.511951

Reinemann, Carsten; Stanyer, James; Scherr, Sebastian; Legnante, Guido (2011). “Hard and soft news: A review of con-cepts, operationalizations and key findings”. Journalism, v. 13, n. 2, pp. 221-239.

https://doi.org/10.1177/1464884911427803

Røssland, Lars-Arve (2007). “The professionalization of the intolerable. Popular crime journalism in Norway”. Journalism studies, v. 8, n. 1, pp. 137-152.

https://doi.org/10.1080/14616700601056908

Serrano-Cobos, Jorge (2016). “Tendencias tecnológicas en internet: hacia un cambio de paradigma”. El profesional de la información, v. 25, n. 6, pp. 843-850.

https://doi.org/10.3145/epi.2016.nov.01

Shaw, Aaron; Hargittai, Eszter (2018). “The pipeline of online participation inequalities: The case of Wikipedia editing”.Journal of communication, v. 68, n. 1, pp. 143-168.

https://doi.org/10.1093/joc/jqx003

Singer, Jean B. (2014). “Getting past the future: Journalism ethics, innovation, and a call for ‘flexible first’”. Comunicação e sociedade, v. 25, pp. 67-82

https://doi.org/10.17231/comsoc.25(2014).1860

Smith, Aaron; Anderson, Monica (2018). Social media use in 2018. Pew Research Center.

http://assets.pewresearch.org/wp-content/uploads/sites/14/2018/03/01105133/PI_2018.03.01_Social-Media_FINA

Tandoc, Edson C.; Vos, Tim P. (2015). “The journalist is marketing the news. Social media in the gatekeeping process”. Journalism practice, v. 10, n. 8, pp. 950-966.

https://doi.org/10.1080/17512786.2015.1087811

Wardle, Claire; Derakhshan, Hossein (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council of Europe Report.

https://rm.coe.int/information-disorder-toward-an-interdisciplinary-framework-for-researc/168076277c


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS