Electoral political communication in the digital age. The 2015 electoral campaign in México City

Percastre-Mendizábal, Salvadort and Dorantes-Aguilar, Gerardo Electoral political communication in the digital age. The 2015 electoral campaign in México City. Vivat Academia, 2016, vol. 19, n. 137, pp. 36-56. [Journal article (Paginated)]

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English abstract

With the arrival of the era of information society, there is an academic debate on the impact of ICTs in politics. This work explores a discussion of the conceptual and analytical framework for digital political communication in democracy, which is a starting point and then analyzes the use and presence of different political parties and coalitions on digital social networks during the campaign of 2015 in Mexico City and compares the electoral results of the main political groups, to reach conclusions on the results obtained in the framework of the theoretical discussion. Basic elements for the analysis of the digital context in election campaigns and the role of Information Technology and Communication, Internet, specifically digital media and online social networks are provided.

Spanish abstract

Con el arribo de la era de la sociedad de la información, se ha planteado un debate académico sobre los efectos de las TIC en la política. El presente trabajo explora una discusión sobre los elementos conceptuales y el marco analítico de la Comunicación política electoral digital en democracia, que sirve como punto de partida para después analizar el uso y la presencia en las redes sociales digitales que tuvieron los diferentes partidos políticos y coaliciones durante la campaña electoral de 2015 en la Ciudad de México y compara los resultados electorales de las principales formaciones políticas, para arribar a conclusiones sobre los resultados obtenidos en el marco de la discusión teórica planteada. Se aportan elementos básicos para el análisis sobre el contexto digital en campañas electorales y el papel de las Tecnologías de la Información y de la Comunicación, Internet, los medios digitales y específicamente las redes sociales digitales.

Item type: Journal article (Paginated)
Keywords: Communication, Politics, Elections, Electoral Campaign, Information and Communication Technology, Internet, Digital Social Networks, Comunicación, Política, Elecciones, Campañas electorales, Tecnologías de la Información y de la Comunicación, Internet, Redes sociales digitales.
Subjects: B. Information use and sociology of information > BJ. Communication
B. Information use and sociology of information > BD. Information society.
B. Information use and sociology of information > BG. Information dissemination and diffusion.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Salvador Percastre-Mendizábal
Date deposited: 12 Feb 2020 08:43
Last modified: 12 Feb 2020 08:43
URI: http://hdl.handle.net/10760/39569

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