Evaluating the Impact of the Newspaper Search Scope: A Natural Experiment

Cribbs, Heather and Gardner, Gabriel and Holvoet, Kate Evaluating the Impact of the Newspaper Search Scope: A Natural Experiment., 2020 . In 2020 eCAUG Virtual Conference, Online, June 23 - 25 and June 30 - July 2, 2020. [Presentation]

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English abstract

California State University (CSU) librarians have capitalized on a natural experiment that arose when the CSU consortia implemented an opt in newspaper search interface. Five CSU libraries that implemented the newspaper search have been paired with five CSU libraries of similar size and demographic profile that did not implement the new search scope. We calculated the effects on usage and user behavior tied to introducing a specialized Primo newspaper scope by analyzing Primo Analytics data, COUNTER data, and A-Z database list click-through data collected during academic years 2018-2019 (pre-deployment) and 2019-2020 (post-deployment). Presenters will also explain how libraries can set up their own natural experiments as an alternative to A/B testing in Primo. This quasi-experimental panel study, with a treatment group paired with pseudo-control libraries, will help Discovery and Collection Development librarians begin to understand the effects that the newspapers search interface has on their collection use.

Item type: Presentation
Keywords: Primo, COUNTER 4, Newspapers
Subjects: H. Information sources, supports, channels. > HA. Periodicals, Newspapers.
L. Information technology and library technology > LR. OPAC systems.
Depositing user: Gabriel Gardner
Date deposited: 04 Aug 2020 01:57
Last modified: 04 Aug 2020 01:57
URI: http://hdl.handle.net/10760/40087

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