Communication use in the times of the coronavirus. A cross-cultural study // Usos de la comunicación en los tiempos del coronavirus. Un estudio transcultural

Igartua, Juan-José and Ortega-Mohedano, Félix and Arcila-Calderón, Carlos Communication use in the times of the coronavirus. A cross-cultural study // Usos de la comunicación en los tiempos del coronavirus. Un estudio transcultural. Profesional de la información, 2020, vol. 29, n. 3. [Journal article (Unpaginated)]

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English abstract

We present the results of a cross-cultural online survey carried out from mid-March to mid-April 2020 in different countries (N = 789). The theory of uses and gratifications is the theoretical perspective framework for this research. Our work provides a novel contribution on the uses of communication in the context of the coronavirus pandemic. The results indicate that the consumption of information about coronavirus is structured in four latent dimensions: a) through specialized health information on the Internet, official websites and healthcare professionals; b) through “visual” social media; c) through “written” social media and face-to-face contacts; and, d) through mass media. There exist significant differences depending on age and country of residence in all consumption dimensions. Furthermore, it has been observed that consumption of information about coronavirus increases the perceived knowledge on the topic which, in turn, leads to the adoption of preventive behaviors. This research work is a first radiography of the uses of communication in the face of a coronavirus pandemic crisis, and provides a portrait of the behavior of communication users in the month immediately after the declaration of a global pandemic by Covid-19. We conclude that communication has played a fundamental role in transmitting preventive information to deal with the coronavirus crisis.

Spanish abstract

Se presentan los resultados de una encuesta online transcultural desarrollada desde mediados de marzo hasta mediados de abril de 2020 en varios países (N = 789). La perspectiva teórica que enmarca este trabajo es la teoría de los usos y gratificaciones. Nuestro trabajo aporta una contribución novedosa sobre los usos de la comunicación en el contexto de la pandemia por coronavirus. Los resultados indican que el consumo de información sobre el coronavirus se estructura en cuatro dimensiones latentes: a) información sanitaria especializada en internet, webs oficiales y a través de personal sanitario; b) a través de los medios sociales "visuales"; c) a través de los medios sociales "escritos" y contactos cara a cara; y, d) a través de los mass media. Existen diferencias significativas en función de la edad y del país de residencia en todas las dimensiones de consumo. Además, se ha observado que un alto consumo de información sobre el coronavirus incrementa el conocimiento percibido sobre el tema lo que lleva, a su vez, a la adopción de medidas de prevención. El presente trabajo supone una primera radiografía de los usos de la comunicación ante la crisis pandémica del coronavirus, y aporta un retrato de los comportamientos de los usuarios de la comunicación en el mes inmediatamente posterior a la declaración de pandemia a nivel mundial por Covid-19. Se puede concluir indicando que la comunicación ha jugado un papel fundamental a la hora de transmitir información preventiva para hacer frente a la crisis del coronavirus.

Item type: Journal article (Unpaginated)
Keywords: Covid-19; SARS-CoV-2; Coronavirus; Pandemics; Preventive behavior; Media consumption; Uses and gratifications; Media use; Exposure conditions; Cross-cultural survey; Factor analysis; Mediation analysis; Process; Covid-19; SARS-CoV-2; Coronavirus; Pandemias; Conducta preventiva; Consumo de medios; Usos y gratificaciones; Usos de la comunicación; Estados de exposición; Encuesta transcultural; Análisis factorial; Análisis mediacional; Process.
Subjects: B. Information use and sociology of information > BJ. Communication
Depositing user: Tomàs Baiget
Date deposited: 10 Jul 2020 10:42
Last modified: 10 Jul 2020 10:42


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