Analítica web: Métricas clave para entender a nuestros usuarios

Morales-Vargas, Alejandro Analítica web: Métricas clave para entender a nuestros usuarios., 2016 . In 3er Congreso de Bibliotecas Universitarias y Especializadas, SISIB Universidad de Chile, Santiago de Chile, 1 y 2 de junio, 2016. [Presentation]

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English abstract

Web analytics: Key metrics to understand our users

Item type:	Presentation
Keywords:	Web analytics, metrics, users, Google Analytics, visit statistics, UX, user research, university websites, Análitica web, métricas, usuarios, estadísticas de visitas, investigación de usuarios, sitios web universitarios
Subjects:	B. Information use and sociology of information > BA. Use and impact of information. B. Information use and sociology of information > BH. Information needs and information requirements analysis. C. Users, literacy and reading. > CB. User studies. D. Libraries as physical collections. > DD. Academic libraries. H. Information sources, supports, channels. > HQ. Web pages. L. Information technology and library technology > LS. Search engines.
Depositing user:	Dr. Alejandro Morales-Vargas
Date deposited:	03 Sep 2020 23:18
Last modified:	03 Sep 2020 23:18
URI:	http://hdl.handle.net/10760/40402

References

https://www.mendeley.com/community/web-analytics-and-university-websites-analitica-web-y-sitios-universitarios/

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