Analítica web: Métricas clave para entender a nuestros usuarios

Morales-Vargas, Alejandro Analítica web: Métricas clave para entender a nuestros usuarios., 2016 . In 3er Congreso de Bibliotecas Universitarias y Especializadas, SISIB Universidad de Chile, Santiago de Chile, 1 y 2 de junio, 2016. [Presentation]

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English abstract

Web analytics: Key metrics to understand our users

Item type: Presentation
Keywords: Web analytics, metrics, users, Google Analytics, visit statistics, UX, user research, university websites, Análitica web, métricas, usuarios, estadísticas de visitas, investigación de usuarios, sitios web universitarios
Subjects: B. Information use and sociology of information > BA. Use and impact of information.
B. Information use and sociology of information > BH. Information needs and information requirements analysis.
C. Users, literacy and reading. > CB. User studies.
D. Libraries as physical collections. > DD. Academic libraries.
H. Information sources, supports, channels. > HQ. Web pages.
L. Information technology and library technology > LS. Search engines.
Depositing user: Dr. Alejandro Morales-Vargas
Date deposited: 03 Sep 2020 23:18
Last modified: 03 Sep 2020 23:18
URI: http://hdl.handle.net/10760/40402

References

https://www.mendeley.com/community/web-analytics-and-university-websites-analitica-web-y-sitios-universitarios/


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