Marketing Library Resources, Products and Services in University Library: A Case Study of Uka Tarsadia University

Patel, Jashvant Marketing Library Resources, Products and Services in University Library: A Case Study of Uka Tarsadia University., 2019 . In International Conference on Sustainable Librarianship: Reimagining and Reengineering Libraries, Baroda Gujarat india, 19-21 December 2019. [Conference paper]

[img]
Preview
 Text
MANLIBNET_PAPER_JSPATEL_P193-201.pdf
Download (15MB) | Preview

English abstract

This paper elaborate the various resources, product and services provided by Central Library of B U Tarsadia Learning Resource Centre, Gujarat, India. Detailed about e-resources available including doctoral thesis, various services provided such as Inter Library Loan (ILL), Book Bank, Current Awareness Services, etc. Also gives an account of in-house publications, library usage, and other best practices and innovative technologies implemented as part of the marketing of library resources and services to enhance the visibility to attract the readers.

Item type: Conference paper
Keywords: B U Tarsadia Learning Resource Centre, Library Marketing, UTU library, marketing library resources, library marketing strategy, library services
Subjects: B. Information use and sociology of information > BG. Information dissemination and diffusion.
F. Management. > FB. Marketing.
I. Information treatment for information services
Depositing user: Mr Jashvant Patel
Date deposited: 18 Jan 2021 06:12
Last modified: 18 Jan 2021 06:12
URI: http://hdl.handle.net/10760/40937

References

Armstrong, P. K. (2008). Principles of Marketing (12 ed.). Singapore: Pearson Education Ltd.

Hasan, V. K. (2016). Marketing of Library Resources, Services and Products: A Case Study of IIT Delhi. DESIDOC: Journal of Library and Information Technology, 36 (3), 158-163.

Idowu, G. O. (2016). Social Media Use by Librarians for Information Dissemination in three federal University Libraries in southwest Nigeria. Journal of Library and Information Services in Distance Learning , 10 (1-2), 1-11.

Kumar, A. (2014). Marketing of Information Products & Services in Kurukshetra University Library in the Disciplines of Social Science: A Study. IOSR Journal of Humanities And Social Science, 19 (2), 72-85.

Madhusudhan, M. (2008, March). Marketing of Library and Information Services and Product in University Libraries: A Case study of Goa University Library. Library Philosophy and Practice , 1-7.

Permeswari, J. J. (2005). Marketing of Information Products and Services for Libraries in India. Library Philosophy and Practice , 5 (1), 1-8.

Thakur, A. S. (2015). KOHA Web OPAC: How to Use it ? European Academic Research , 3 (4), 5167-5184.

Trivedi, M. J. (2014). Role of Social Networking Tool in Dissemination of Information at Smt. Hansa Mehta Library. E-Library Science Research Journal , 2 (9), 1-8.

American Marketing Association. (2019). Retrieved Oct 30th, 2019, from American Marketing Association: https://www.ama.org/the-definition-of-marketing-what-ismarketing/

Glasser, W. (n.d.). AZQUOTES. Retrieved Oct 30th, 2019, from AZQUOTES.Com: https://www.azquotes.com/author/5589-William_Glasser


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS