The synergic relationship between e-commerce and sentiment analysis: A content analysis of published articles between 2007 and 2020

Casas-Valadez, Mariano Alberto and Faz-Mendoza, Alberto and Medina-Rodríguez, Cesar Esau and Castorena-Robles, Andrea and Gamboa-Rosales, Nadia Karina and López-Robles, José Ricardo The synergic relationship between e-commerce and sentiment analysis: A content analysis of published articles between 2007 and 2020., 2020 . In 2020 International Conference on Data Analytics for Business and Industry: Way Towards a Sustainable Economy (ICDABI), Bahrain (online), 26th – 27th October 2020. (Unpublished) [Conference paper]

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English abstract

E-commerce or electronic commerce is a trend with greater boom as time passes. It has achieved unstoppable growth and is still in the transformation phase, which is why, in time, it will position itself as the most competitive and complex market. It is expected that there will be more than 2 billion digital buyers in the world in 2020, by 2021 it will reach $ 4.88 Billion in global retail e-commerce sales alone and by 2040, it is expected that around 95% of all purchases are made through e-commerce and 85% of consumers do research online before making a purchase. This research carried out by consumers represents a great challenge for companies, since hundreds, thousands and even millions of users can speak positively or negatively about their products or services, causing changes in how their brand is perceived. For this reason, organizations have developed strategies and tools to manage their reputation; One of them is the Sentiment Analysis, which is defined as an automated technique to extract significant information from customers, related to their attitudes, emotions and opinions. This information informs organizations about what consumers like and what they do not like about their products and services and allows them to understand the mood of customers, as well as the effects that occur around the opinions of customers to the long of the time. This complex data analysis is carried out with the implementation of Automated algorithms. The approach of these methodologies assumes the interest of this work for the extraction of information that allows its later use in the decision-making of organizations. And to learn more about its evolution, trends, research areas, authors and outstanding publications, a Bibliometric Analysis was applied from 2007 to date on synergy between Electronic Commerce and Sentiment Analysis.

Item type: Conference paper
Keywords: Sentiment Analysis, e-commerce, strategic intelligence, competitive intelligence, business intelligence
Subjects: F. Management.
G. Industry, profession and education.
L. Information technology and library technology
Depositing user: J.R. López-Robles
Date deposited: 22 Feb 2021 23:45
Last modified: 22 Feb 2021 23:45


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