Explorando projetos de inovação em comunicação museológica

Cantisani Padua, Mariana and Nakano, Natalia and Vicentini Jorente, Maria José Explorando projetos de inovação em comunicação museológica. Revista Interamericana de Bibliotecología, 2021, vol. 44, n. 1, pp. 1-12. [Journal article (Paginated)]

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English abstract

Information overload has caused marked changes in the way people seek information and, in turn, have reshaped society, especially in digital information environments such as libraries and museums. The aim of this study was to present and discuss three innovative and creative museum communication projects: Hyper-Interaction within Physical Space; Cultural Heritage Information Personalization; and SMARTMUSEUM, based on the conceptual model of experience design. This is an epistemological and exploratory bibliographic research, in which a theoretical framework based on Information Design and Experience Design is presented in the context of museum communication in hybrid environments. Strategic actions of museological communication should rely on the use of Information Systems, the use of innovations and Information and Communication Technologies. With the presentation of these projects we synthesize some innovations that contemplate creative scientific approaches, thus orienting the decision-making processes in the construction of the strategies and the dynamic steps necessary for the development of a communication plan for the efficient digital museum environment, and consequently is able to promote a satisfactory experience.

Portuguese abstract

A sobrecarga informacional causou mudanças marcantes na forma como as pessoas buscam informações e, por sua vez, têm remodelado a sociedade, especialmente em ambientes de informação digital, como bibliotecas e museus. O objetivo deste estudo é apresentar e discutir três projetos de comunicação museológica inovadores e criativos, são eles: Hyper-Interaction within Physical Space; Cultural Heritage Information Personalization; e SMARTMUSEUM, a partir do modelo conceitual de design de experiência. Trata-se de pesquisa bibliográfica epistemológica e exploratória, em que um referencial teórico baseado no Design da Informação e no Design de Experiência é apresentado, no âmbito da comunicação museológica em ambientes híbridos. As ações estratégicas de comunicação museológica devem contar com a utilização de Sistemas de Informação, do uso das inovações e das Tecnologias da Informação e Comunicação. Com a apresentação desses projetos sintetizamos algumas inovações que contemplam abordagens científicas diferenciadas, dessa forma orienta-se o processo de tomada de decisão na construção das estratégias e das etapas dinâmicas necessárias para o desenvolvimento de um plano de comunicação para o ambiente digital de museu eficiente, e que, consequentemente, possa promover uma experiência satisfatória.

Spanish abstract

La sobrecarga informacional ha provocado cambios marcados en la forma en que las personas buscan información y, a su vez, ha remodelado la sociedad, especialmente en entornos de información digital, como bibliotecas y museos. El objetivo de este estudio fue presentar y discutir tres proyectos de comunicación museística innovadores y creativos: Hyper-Interaction within Physical Space; Cultural Heritage Information Personalization y SMARTMUSEUM, con base en el modelo conceptual de diseño de experiencias. Se trata de una investigación bibliográfica epistemológica y exploratoria, en la que se presenta un marco teórico basado en el diseño de información y el diseño de experiencia en el contexto de la comunicación museística en entornos híbridos. Las acciones estratégicas de comunicación museológica deben apoyarse en el uso de sistemas de información, el uso de innovaciones y tecnologías de información y comunicación. Con la presentación de estos proyectos, sintetizamos algunas innovaciones que contemplan enfoques científicos creativos, que orientan así los procesos de toma de decisiones en la construcción de las estrategias y los pasos dinámicos necesarios para el desarrollo de un plan de comunicación para el entorno museístico digital eficiente y, en consecuencia, es capaz de promover una experiencia satisfactoria.

Item type: Journal article (Paginated)
Keywords: Museum communication; information and communication technology; information systems; information design; experience design; information and technology.
Subjects: B. Information use and sociology of information > BA. Use and impact of information.
B. Information use and sociology of information > BD. Information society.
B. Information use and sociology of information > BE. Information economics.
D. Libraries as physical collections. > DM. Museums.
E. Publishing and legal issues. > EB. Printing, electronic publishing, broadcasting.
Depositing user: Luis Carlos Toro Tamayo
Date deposited: 25 Feb 2021 00:33
Last modified: 25 Feb 2021 00:33
URI: http://hdl.handle.net/10760/41805

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