Websites of Indian Banks: A Webometric Study

Sarkar, Arindam and Pal, Ashok Websites of Indian Banks: A Webometric Study. Library Philosophy and Practice (e-journal), 2018. [Journal article (Unpaginated)]

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English abstract

The study predominantly focuses on the Web Impact Factors (WIFs) of the Indian banking websites on the basis of Search Engine Optimization (SEO). Authors measure the usability, performance, security of the websites, used headings, usage of images and alt tags, linking with social networking sites as well as to count the backlinks, page size, load time, request, traffic score, SEO score, and speed score.

Item type: Journal article (Unpaginated)
Keywords: Web impact factor, WIF, Search engine optimization, SEO, Usability, Security, Popularity rank, Indian banks
Subjects: B. Information use and sociology of information
B. Information use and sociology of information > BB. Bibliometric methods
L. Information technology and library technology
L. Information technology and library technology > LC. Internet, including WWW.
L. Information technology and library technology > LS. Search engines.
Depositing user: Dr. Ashok Pal
Date deposited: 18 Mar 2021 11:02
Last modified: 18 Mar 2021 11:02
URI: http://hdl.handle.net/10760/41863

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