Handbook of Media Management and Economics (2nd edition), 2018. Edited By Alan Albarran, Bozena Mierzejewska and Jaemin Jung

Tokbaeva, Dinara Handbook of Media Management and Economics (2nd edition), 2018. Edited By Alan Albarran, Bozena Mierzejewska and Jaemin Jung., 2022 [Review]

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English abstract

A much-anticipated second edition of the Routledge Handbook of Media Management and Economics came out in 2018. It’s exactly a dozen years since the publication of the handbook’s first edition in 2006. This volume’s editors, all very well-known scholars in the field, Alan Albarran, Bozena Mierzejewska and Jaemin Jung, have done a tremendous job of putting together the most up-to-date scholarly debates in media economics and management.

Item type:	Review
Keywords:	Media management; economics; media entrepreneurship; advertising; mobile media.
Subjects:	B. Information use and sociology of information > BJ. Communication E. Publishing and legal issues. > EA. Mass media. F. Management. > FC. Finance. H. Information sources, supports, channels. > HP. e-resources.
Depositing user:	Dr. Nicoleta-Roxana Dinu
Date deposited:	24 Jun 2022 07:37
Last modified:	24 Jun 2022 07:37
URI:	http://hdl.handle.net/10760/43336

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