Media and Digital Management, 2019 // Managing Media and Digital Organizations, 2019 by Eli M. Noam

Tokbaeva, Dinara Media and Digital Management, 2019 // Managing Media and Digital Organizations, 2019 by Eli M. Noam., 2022 [Review]

Preview

Text (Book review) Media-and-Digital-Management.pdf - Published version Available under License Creative Commons Attribution. Download (179kB) | Preview

English abstract

In 2019, Palgrave Macmillan published two books on media management by an influential thinker, Eli M. Noam. These are not to be missed by both business and media and communication scholars. The first work, Media and Digital Management, is the introduction to media management which applies basic principles of MBA curriculum for the discussion of media cases. The second publication, Managing Media and Digital Organizations is the advanced guide into management across the media, offering a comprehensive review of current debates, models and case studies in the media and digital sectors.

Item type:	Review
Keywords:	Media; digital management; digital organizations; media business.
Subjects:	B. Information use and sociology of information > BJ. Communication E. Publishing and legal issues. > EA. Mass media. G. Industry, profession and education. > GD. Organizations. L. Information technology and library technology > LC. Internet, including WWW.
Depositing user:	Dr. Nicoleta-Roxana Dinu
Date deposited:	24 Jun 2022 07:40
Last modified:	24 Jun 2022 07:41
URI:	http://hdl.handle.net/10760/43338

Downloads

Actions (login required)

View Item