Lopes, Joana Media and Digital Management. Eli M. Noam., 2022 [Review]
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English abstract
“Media and Digital Management” is a coursebook straight out of the business school aimed for the college student. Written so clearly it looks like a narrative of a story, that of the economy of recent history. Once again, Eli Noam carries out the mission of illuminating young minds towards, not only all aspects of running a business within media, also the comprehension of the need for a new managerial strategy.
Item type: | Review |
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Keywords: | Media management; world economy; strategy; digital industries. |
Subjects: | B. Information use and sociology of information > BJ. Communication E. Publishing and legal issues. > EA. Mass media. F. Management. H. Information sources, supports, channels. > HQ. Web pages. |
Depositing user: | Dr. Nicoleta-Roxana Dinu |
Date deposited: | 24 Jun 2022 07:49 |
Last modified: | 24 Jun 2022 08:16 |
URI: | http://hdl.handle.net/10760/43350 |
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