Media and Digital Management. Eli M. Noam

Lopes, Joana Media and Digital Management. Eli M. Noam., 2022 [Review]

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English abstract

“Media and Digital Management” is a coursebook straight out of the business school aimed for the college student. Written so clearly it looks like a narrative of a story, that of the economy of recent history. Once again, Eli Noam carries out the mission of illuminating young minds towards, not only all aspects of running a business within media, also the comprehension of the need for a new managerial strategy.

Item type:	Review
Keywords:	Media management; world economy; strategy; digital industries.
Subjects:	B. Information use and sociology of information > BJ. Communication E. Publishing and legal issues. > EA. Mass media. F. Management. H. Information sources, supports, channels. > HQ. Web pages.
Depositing user:	Dr. Nicoleta-Roxana Dinu
Date deposited:	24 Jun 2022 07:49
Last modified:	24 Jun 2022 08:16
URI:	http://hdl.handle.net/10760/43350

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