Vyrkovsky, Andrey and Vyugina, Daria and Vartanova, Elena Digital Transformation of Television Companies in Russia. Journal of Creative Industries and Cultural Studies - JOCIS, 2022, n. 6, pp. 77-83. [Journal article (Paginated)]
|
Text (Research article)
Digital-Transformation-of-Television-Companies-in-Russia.pdf - Published version Available under License Creative Commons Attribution. Download (159kB) | Preview |
English abstract
Television has been dominating the Russian media system with large audiences and attracting the major advertisers in recent decades. The digital transformation as an inevitable process affects all media companies, advertising market and media regulation. That is why the transformation of the traditional broadcasting is of particular interest of the researchers. The aim of this paper is to understand how the process of digitalization influenced the business strategies of the main television companies in Russia. Based on the eight in-depth inter views conducted with the top managers of the TV companies the authors came to the conclusion that the development of digital strategies is a priority for most television companies, but the processes are very slow and their understanding is still at a low level.
| Item type: | Journal article (Paginated) |
|---|---|
| Keywords: | Digital transformation, online strategy, Russian broadcasting, business models, audiovisual media companies. |
| Subjects: | E. Publishing and legal issues. > EA. Mass media. G. Industry, profession and education. G. Industry, profession and education. > GD. Organizations. H. Information sources, supports, channels. > HH. Audio-visual, Multimedia. H. Information sources, supports, channels. > HQ. Web pages. |
| Depositing user: | Dr. Nicoleta-Roxana Dinu |
| Date deposited: | 24 Jun 2022 07:35 |
| Last modified: | 24 Jun 2022 07:35 |
| URI: | http://hdl.handle.net/10760/43351 |
References
Downloads
Downloads per month over past year
Actions (login required)
 |
View Item |
Facebook
Twitter
LinkedIn
RSS