Cibermetría y pediatría: una relación manifiestamente saludable (XV)

Orduña-Malea, Enrique and Alonso-Arroyo, Adolfo Cibermetría y pediatría: una relación manifiestamente saludable (XV). Acta Pediátrica, 2019, vol. 77, n. 5-6, pp. 80-92. [Journal article (Paginated)]

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English abstract

The main objective of this work is to show how the correct application of cybermetric techniques to Pediatrics can provide a huge amount of information that, properly analyzed and contextualized, can allow and facilitate strategic decision making to the different agents involved directly or indirectly with Pediatrics. To do this, two complementary analyzes are proposed. The objective of the first analysis is to determine the online presence of Spanish pediatric societies. To this end, various online metrics related to the presence, visibility, impact and connectivity of 39 associations were collected. The results indicate that the Spanish pediatric societies do not have websites of great impact and that they mainly use Facebook and Twitter, although the use of these platforms differs widely among Societies, reflecting the existence of different web communication strategies. The objective of the second analysis is to evaluate the impact of the hashtags related to vaccination on Twitter, for which we analyzed hashtags in Spanish related to the systematic vaccines recommended by the Spanish Association of Pediatrics (a total of 18). The results show a low volume of content (few tweets), that arouse little interest (few comments) and that obtain a diffusion (retweets) and impact (likes) moderate.

Spanish abstract

El principal objetivo de este trabajo es mostrar cómo la correcta aplicación de técnicas cibermétricas a la pediatría puede proporcionar una ingente cantidad de información que, correctamente analizada y contextualizada, facilita la toma de decisiones estratégicas a los distintos agentes involucrados de forma directa o indirecta en esta especialidad médica. En el presente artículo se proponen dos análisis complementarios. El objetivo del primer análisis es determinar la presencia online de las sociedades españolas de pediatría. Para ello, se recopilaron diversas métricas online relacionadas con la presencia, la visibilidad, el impacto y la conectividad de 39 sociedades. Los resultados indican que las sociedades españolas de pediatría no disponen de sitios web de gran impacto y que utilizan principalmente Facebook y Twitter, aunque el uso de estas plataformas difiere ampliamente entre ellas, lo que refleja la existencia de distintas estrategias de comunicación web. El objetivo del segundo análisis es evaluar el impacto de los hashtags relacionados con la vacunación en Twitter, para lo cual se analizaron hashtags en español relacionados con las vacunas sistemáticas recomendadas por la Asociación Española de Pediatría (un total de 18). Los resultados muestran un bajo volumen de contenidos (pocos tweets), que despiertan escaso interés (pocos comentarios) y que obtienen una difusión (retweets) e impacto (likes) moderados.

Item type: Journal article (Paginated)
Keywords: Cybermetrics; link analysis; associations; Pediatrics; public; health; vaccines; Google; Twitter; Facebook; social networks; metrics; web indicators; Spain
Subjects: B. Information use and sociology of information > BA. Use and impact of information.
B. Information use and sociology of information > BG. Information dissemination and diffusion.
H. Information sources, supports, channels. > HQ. Web pages.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Enrique Orduna-Malea
Date deposited: 23 Jul 2022 18:20
Last modified: 23 Jul 2022 18:20
URI: http://hdl.handle.net/10760/43445

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