A Comparative study on the marketing management in Uka Tarsadia University library and Veer Narmad South Gujarat University Library

Patel, Jashvant and Gamit, Rajesh A Comparative study on the marketing management in Uka Tarsadia University library and Veer Narmad South Gujarat University Library., 2023 . In National Conference Re-envisioning Library and Information Services in the Agile Era, Dept of Library and Information Science Gujarat University Ahmedabad, 9-10 January 2023. [Conference paper]

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English abstract

Study understand the trends and characteristics of marketing in both university central library. Study adopts qualitative analysis methodology focusing on library marketing. Study adopted though the comparison of theme library marketing i) library environment ii) user centric iii) library marketing strategies iv) customer/ user relationship management v) user satisfaction. Comparative study results the library marketing activities of the university and libraries for their products and services.

Item type: Conference paper
Keywords: library marketing, comparative analysis, marketing strategies, library services
Subjects: L. Information technology and library technology > LZ. None of these, but in this section.
Depositing user: Mr Jashvant Patel
Date deposited: 13 Mar 2023 22:37
Last modified: 13 Mar 2023 22:37
URI: http://hdl.handle.net/10760/44165

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