Effective Knowledge Transfer: Application of the Media Richness Theory

Shams Vala, Abbas, Moosavi, Seyyedeh Sara and Jafari Baghiabadi, Somayeh Effective Knowledge Transfer: Application of the Media Richness Theory. Informology, 2022, vol. 1, n. 2, pp. 41-56. [Journal article (Paginated)]

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English abstract

Nowadays, information and knowledge are easily transmitted through communication and media types. Knowledge transfer must be in a manner that best meets the organization's business needs. The knowledge transfer quality depends on communication, and communication media have different levels of capability in transmitting knowledge; Media selection is based on various factors such as specific media features and the message content nature. The current research has been done by the library method. The necessary data were gathered through the study of printed and electronic information resources available in libraries, on the Internet, and in national and international databases. One of the success factors in transferring tacit knowledge depends on the selection of the appropriate knowledge transfer mechanism and communication media. Tacit knowledge (the most important type of knowledge) can be captured, stored, or transmitted using a specific type of technology based on the media enrichment theory. The main assumption of media richness theory is that person's performance in a communication situation is the result of proper conformity between the communication media features and intended task attributes. According to the media richness theory (MRT), each channel has its advantages and disadvantages, and as a result, each can be more ideal than the others for different scenarios. In the knowledge-sharing process after determining the implicit levels of knowledge (high, medium, low) by experts, based on media richness theory, the most appropriate media for transferring this type of knowledge is selected to ensure effectiveness.

Item type: Journal article (Paginated)
Keywords: Knowledge transfer, Tacit knowledge, Media selection, Theory, Knowledge management, Media information richness
Subjects: A. Theoretical and general aspects of libraries and information. > AB. Information theory and library theory.
F. Management. > FJ. Knowledge management
Depositing user: Dr. Alireza Noruzi
Date deposited: 18 May 2023 06:25
Last modified: 18 May 2023 06:25
URI: http://hdl.handle.net/10760/44365

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