Media Business Transformation in the Workplace: Creating a Culture of Innovation

Gershon, Richard A. Media Business Transformation in the Workplace: Creating a Culture of Innovation. Journal of Creative Industries and Cultural Studies - JOCIS, 2023, vol. 9, pp. 66-87. [Journal article (Paginated)]

[thumbnail of Research article]
Preview
Text (Research article)
media-business-transformation.pdf - Published version
Available under License Creative Commons Attribution.

Download (261kB) | Preview
Alternative locations: https://doi.org/10.56140/JOCIS-v9-4

English abstract

The lessons of business history have taught us that there is no such thing as a static market. Global competition and the power of intelligent networking have engendered a new competitive spirit that cuts across countries and companies alike. This is particularly true in the field of media and telecommunications where once great companies fall victim to creative destruction;supplanted by the next communication start-up company with a good idea. From the original AT&T Bell Labs to the modern-day Googleplex, the history of innovative discovery is really the study of how organizations set out to problem solve. One of the goals of highly successful companies is to make innovation a sustainable, repeatable process. In order to accomplish this, innovative companies create the right kind of culture in which to do good work. This article will look at the challenges associated with new product development and how good companies go about creating a culture of innovation and discovery. The second part of this article looks at the qualities and characteristics that make innovation a sustainable, repeatable process. Special attention is given to such ideas as the importance of risk and experimentation, creating the proper workspace, mobility and virtual communication, serendipitous connections and the value of external partnerships and collaboration.

Item type: Journal article (Paginated)
Keywords: Business failure; Culture of innovation; Disruptive technology; Hacker culture; Ideation; Intelligent workspace; New product development; Partnerships and collaboration; Risk and experimentation.
Subjects: B. Information use and sociology of information > BJ. Communication
F. Management.
F. Management. > FC. Finance.
Depositing user: Dr. Nicoleta-Roxana Dinu
Date deposited: 24 Jul 2023 12:30
Last modified: 24 Jul 2023 12:30
URI: http://hdl.handle.net/10760/44581

References

Arieff, A. (2011, July 18). “Beyond the Cubicle,”New York Times.

http://opinionator.blogs.nytimes.com/2011/07/18/beyond-the-cubicle/?_r=0

Benavides, C. (2012). Innovation and leadership in the media industry. Media Markets Monographs. No. 13. Pamplona, Spain: Universidad de Navarra Press.

Budzinski, O., Gaenssle, S. & Lindstädt-Dreusicke, N. (2021). The battle of YouTube, TV and Netflix: An empirical analysis of competition in audiovisual

media markets. SN Business and Economics 1, 116.

https://doi.org/10.1007/s43546-021-00122-0

Catmull, E. (2014). Creativity, Inc.: Overcoming the unseen forces that stand in the way of true inspiration. New York: Random House.

Chang, S. (2008). Sony vs. Samsung: The inside story of the electronics giants’ battle for global supremacy. Singapore: John Wiley & Sons.

Chesbrough, H. (2003). Open innovation: the new imperative for creating and profiting from technology. Boston MA: Harvard Business School Press.

Christensen, C. (1997). The innovator’s dilemma. Boston, MA: Harvard Business School Press.

Clearfield, C. & Tilcsik, A. (2018). Meltdown: Why our systems fail and what we can do about it. New York: Penguin Press.

Clifford, C. (2021, April 30). “Googles Plan for the Future of Work: Privacy, Robots and Balloon Walls,” New York Times.

https://www.nytimes.com/2021/04/30/technology/google-back-to-office-workers.html

Collins, J. (2001). Good to great. New York: Harper Collins.

Coppins, M. (2020, February10). “The Billion-Dollar Disinformation Campaign to Reelect the President,” The Atlantic.

https://www.theatlantic.com/magazine/archive/2020/03/the-2020-disinformation-war/605530/

Cunha, M., Rego, A., Clegg, S. & Lindsay, G. (2015). The dialectics of

serendipity. European Management Journal, 33(1), 9-18.

Dal Zotto, C. & van Kranenburg, H. (2009). Introduction. In C. Dal Zotto, &

H. van Kranenburg (Eds.), Management and innovation in the media industry:

ix-xxiv. Cheltenham, UK: Edward Elgar.

Davidson, P. (2022). Democratizing innovation in organizations: How to unleash the power of collaboration. Berlin, Germany: De Gruyter.

Dogruel, L. (2014). What is so special about media innovations? A

characterization of the field. The Journal of Media Innovations, 1(1): 52-69.

Ducksworth, A. (2016). Grit: The power of passion and perseverance. New

York: Simon & Schuster.

Gershon R. (2017). Digital media and innovation: Management and design

strategies in communication. Thousand Oaks, CA: Sage.

Gershon, R. (2013a). Facebook: A business perspective on the power of intelligent networking and social media. In M. Friedrichsen & W. MühlBenninghaus (Eds.), Handbook of Social Media: (pp. 375-389). Berlin, Germany: Springer.

Gershon, R. (2013b). Innovation failure: A case study analysis of Eastman

Kodak and Blockbuster Video. In A. Albarran (Ed.), Media Management and

Economics Research in a Transmedia Environment. (pp. 46-68). New York: Routledge.

Gershon, R. (2014). The Sony corporation: Market leadership, innovation

failure and the challenges of business reinvention. In Fu Lai Yu & Ho-Don

Yan (Eds.), Handbook in East Asia entrepreneurship. (pp. 225-239). London, UK: Routledge.

Hepburn, N. (2013, May 17). What is a culture of innovation? MaRS.

https://www.marsdd.com/news/what-is-a-culture-of-innovation/

“IDEO’s CEO, Sandy Speicher, Asks: What Is an Office Even For Now?” (2021, December 17) Harvard Business Review.

https://hbr.org/2021/12/ideos-ceo-sandy-speicher-asks-what-is-an-office-even-for-now

Isaacson, W. (2014). The Innovators. New York: Simon & Schuster.

Johnson, S. (2010). Where good ideas come from: The natural history of innovation. New York: Riverhead Books.

Kanter, R. (1990). When giants learn to dance. New York: Simon & Schuster.

Krumsvik, A. & Storsul T. (2013). What is Innovation? In T. Storsul & A. H.

Krumsvik (Eds.) Media Innovation. A Multidisciplinary Study of Change (pp.

13-28). Göteborg, Sweden: Nordicom.

Küng, L. (2013). Innovation, Technology and Organizational Change. Legacy Media’s Big Challenges. An Introduction. In S. Storsul & A. H. Krumsvik (eds.), Media Innovation. A Multidisciplinary Study of Change (pp. 9-12). Göteborg, Sweden: Nordicom.

Kelley, T. (2005). The ten faces of innovation. New York: Doubleday.

Kim, W. & Mauborgne, R. (2005). Blue ocean strategy. Boston, MA: Harvard

Business School Press.

Lashinsky, A. (2006, October 2). “Chaos by Design,” Fortune, pp. 86-96.

Lucas H. & Goh, J. (2009). Disruptive technology: How Kodak missed the

digital photography revolution. Journal of Strategic Information Systems,

18, 46-55.

Nicholas Negroponte, (1995, April). “Incrementalism is Innovation’s Worst

Enemy,” Wired, 188.

Nylund, M. (2013). Toward creativity management: Idea generation and

newsroom meetings. International Journal on Media Management, 15(4):

197-210.

Randolph, M. (2019). That will never work: The birth of Netflix and the

amazing life of an idea. Boston, MA: Little Brown & Company.

“The Future of OTT: What Lies Ahead for the Industry,” (2021, August

19). The Viewpoint.

https://theviewpoint.com/insights/blog/the-future-of-ott-what-lies-ahead-for-the-industry/

Schumpeter, J. (1942). Capitalism, socialism and democracy. New York:

Harper & Row.

Ulrich, K., Eppinger, S. and Yang, M. (2020) Product design and development.

(7th ed.) New York: McGraw Hill.

van der Wurff, R. & Leenders, M. (2009). Media Organizational Culture and Innovative Performance. In C. Dal Zotto, & H. van Kranenburg (Eds.), Management and innovation in the media industry: (pp. 151-172) Cheltenham, UK: Edward Elgar.


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item