Investigating the Impact of Media on Smuggled Cosmetics and Toiletries Consumption

Abdolalizadeh, Mina, Shahmansoory, Bita and Pourjebeli, Robabeh Investigating the Impact of Media on Smuggled Cosmetics and Toiletries Consumption. International Journal of Digital Content Managment(IJDCM), 2023, vol. 4, n. 7, pp. 59-82. [Journal article (Paginated)]

[thumbnail of media.pdf]
Preview
Text
media.pdf

Download (222kB) | Preview

English abstract

Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated. Method: The research method is an applied type as regards purpose and has been carried out using a survey method. The statistical population includes citizens over 15 in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and research variables are above 0.7, which indicates the acceptable reliability of the variables. Statistical data analysis was done using SPSS and Lisrel software. Findings: The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyses in the quantitative phase of the research showed the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.Conclusion: As a result of lack of content management and inaccuracy in advertising in the virtual sector and social media, the possibility of emergence and escalation of social issues and all kinds of deviant trends related to consumerism in the field of cosmetics and toiletry products increases. Also, domestic mass media can be effective in reducing the consumption of cosmetics by not broadcasting commercial advertisements at intervals.

Item type: Journal article (Paginated)
Keywords: Information and Communication Media Literacy Smuggled Cosmetics Virtual Media West Azerbaijan
Subjects: B. Information use and sociology of information
C. Users, literacy and reading.
H. Information sources, supports, channels.
Depositing user: Mr Saeed Asgharzadeh
Date deposited: 04 Oct 2023 11:44
Last modified: 04 Oct 2023 11:44
URI: http://hdl.handle.net/10760/44885

References

Anjana, S. S. (2018). "A study on factors influencing cosmetic buying behavior of consumers. International." Journal of Pure and Applied Mathematics, 118(9), 453-459.‏

Astani, S.; Ranjbar Zarrabi, E. (1390)." The effects of cosmetics and the potential health hazards of their improper use on women's health". Regional Conference on Women's Health. Hamedan: Islamic Azad University, Hamedan branch.

Awobamise, A. O. (2018). "Increased Consumerism in a Networked-Nigeria: A Study on the Effect of E-Malls and Social Media on Youth Spending". Journal of Digital Media & Interaction, 1(2), 40-55.‏

Bonadio, M. C. (2020). Consumerism and Advertising in 20th-Century Brazil. In Oxford Research Encyclopedia of Latin American History.‏

Clarita, N. M. A., & Setiowati, R. (2020). "Factors impacting customer attitude toward buying halal cosmetics in Jabodetabek". The Winners, 21(1).‏

Fianto, A. Y., Hadiwidjojo, D., Aisjah, S., & Solimun. (2014). "Development and measurement of Islamic values in consumer behaviour research". International Journal of Business and Management Invention, 3(9), 1-10.‏

Hajiani, I.; Nik Ahed, M. (1400). "Analysis of the factors affecting the consumerism of cosmetics in Iran". Journal of Strategic Studies of Culture, 1(4): 81-100.

Hamelin, N., Mokannef, A., & Gbadamosi, A. (2018). "Colour cosmetics consumption among Moroccan women: Examining the nexus of attitudes, religion and the media". International Journal of Consumer Studies, 42(6), 755-767.

‏Ingelhart, R (1999). Culture shift in advanced industrial societies prinnceton, NJ: Princeton universitypress.

Karimzadeh, M. (2016)." Investigation of the factors affecting the smuggling of goods and its effect on the economy of Saravan border city". Social Security Quarterly, 8(2): 17-31.

Kayani, M.; Mogoi, F. (2012). "Socio-economic factors affecting the use of cosmetics by girls under 20 years of age in Najafabad, Yazdan". Skin and Beauty Magazine, 4(1): 1-9.

Kazemi, Z.; Moini, H.; Zakarinia, H.(2019)." Evaluation of factors affecting the consumption of smuggled cosmetics". Journal of Business Reviews 18( 105): 43-56.

Kelm, O., & Dohle, M. (2018). "Information, communication and political consumerism: How (online) information and (online) communication influence boycotts and buycotts". New Media & Society, 20(4), 1523-1542.‏

Khanleri, A.; Kimasi, M.; Turkestani, M.S.; Yagoubian, I. (2018). "Presenting the model of the choice behavior of consumers of luxury cosmetics: an analysis of Iranian women's behavior". Women in Development and Politics Magazine, 17(1): 1-25.

Kim, S., Lee, S., Lee, J. H., & Taylor, C. R. (2020). "Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness". International Journal of Advertising, 39(6), 761-782.‏

Mahdizadeh, S. M. (2013)." Media Theories: Common Thoughts and Critical Perspectives".Tehran: Hamshahri Publications.

Panayotakis, C. (2021). Consumerism and capital’s use of science and technology to undercut democracy. In The capitalist mode of destruction. Manchester University Press.‏

Qadiyan Anarmarzi, F. (2018)."The role of media literacy on women's health literacy in the use of virtual space, a case study: women of Mahmoud Abad city, Mazandaran province". Quarterly Journal of Applied Studies in Social Sciences and Sociology, 2(2): 1-12.

Safiri, K.; Qobadi, M. (2012). "Beauty culture and consumer society (with emphasis on consumerism in cosmetics)" .Journal of Social Studies and Research in Iran,11(2): 98-79.

Sama, R., & Trivedi, J. P. (2019). "Factors affecting consumers' loyalty towards halal cosmetics: an emerging market perspective". International Journal of Business and Emerging Markets, 11(3), 254-273.‏

Sari, W. T. (2017). "Cosmetics and consumption (An analysis of consumption culture in wardah cosmetic products selection)". International Journal of Social Science and Humanity, 7(8), 535-539.‏

Shahid, S., Parray, M. A., Thomas, G., Farooqi, R., & Islam, J. U. (2022). "Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective". Journal of Islamic Marketing.‏

Sharma, V., & Kalra, R. (2020). "Study of Impact of Social Media on the Buying Behavior of the Consumers in Cosmetics Industry". International Journal of Business Management Insight & Transformations , 4(1).

‏Sundararajan, A. (2019). "Commentary: The twilight of brand and consumerism? Digital trust, cultural meaning, and the quest for connection in the sharing economy". Journal of Marketing, 83(5), 32-35.

‏Talebi Delir, M.; Akbari, H. (2014). "Media and Consumerism". Journal of Media and Culture, 4(2): 123-150.

Talebi, A.T.; Ramezani, M. (2016)." Inhibitors of consumerism, case study: residents of Kashan city". Journal of Culture-Communication Studies, 18(40): 174-184.

Turner, B. S. (2006). The Cambridge Dictionary Of Sociology, Published In The United.

Veblen, T. (2004). Theory of the Affluent Class. translated by Ershad Farhang. Tehran: Nei Publishing House, first edition.

Vijayalakshmi, S., & Anuradha, M. (2020). Influence of Television cosmetic advertisements on cosmetics consumption among college students". PalArch's Journal of Archaeology of Egypt/ Egyptology, 17(7): 12230-12237.


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item