Investigant la SEO de les ciències socials: 'scoping review'

Lopezosa, Carlos, Codina, Lluís and Rovira, Cristòfol Investigant la SEO de les ciències socials: 'scoping review'. BiD: Textos universitaris de biblioteconomia i documentació, 2023, n. 51. [Journal article (Unpaginated)]

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English abstract

Introduction: SEO (search engine optimization) is the set of strategies that apply to content and websites so that they appear in relevant positions in search results. Given its importance in broad sectors of human activity, SEO has not gone unnoticed by academia, which has led to the development of different studies on this discipline. Objectives: under this premise, in this work, we aim to learn the academy's vision of SEO. In particular, we aim to explore the main characteristics of the corpus of published academic articles on SEO in the field of social sciences. The specific objectives are to determine key ideas, trends and key themes related to search engine positioning, including commonly used methodologies, as well as provide evidence-based input through a scoping review. Methodology: to carry out this research and determine what is the academia's vision about SEO, an exploratory systematic review has been applied, under a methodology known internationally as scoping review. For the development of the different phases of the systematized review, the SALSA framework has been followed, which has provided a basis of evidence from 56 documents. Results: the results of this research provide an overall characterization of academic studies in SEO from the social sciences and determine that they have focused, mainly, on knowing how general search engines like Google work, study SEO in relation to libraries and repositories, research positioning techniques in general and in particular business sectors, notably in journalism and the media, analyze the learning and training applied to search engine optimization and demonstrate the relationship between search engine positioning and user experience.

Catalan abstract

Introducció: la SEO (search engine optimization), o optimització per a cercadors, és el conjunt d'estratègies que s'apliquen a continguts i llocs web perquè apareguin en posicions rellevants en els resultats dels cercadors. Atesa la seva importància en amplis sectors de l'activitat humana, la SEO no ha passat desapercebuda per l'acadèmia, la qual cosa ha propiciat el desenvolupament de diferents estudis sobre aquesta disciplina. Objectius: sota aquesta premissa, en aquest treball cerquem conèixer la visió de l'acadèmia sobre la SEO. En concret, ens proposem explorar les principals característiques del corpus d'articles acadèmics publicats sobre SEO en l'àmbit de les ciències socials. Els objectius específics són determinar les idees clau, les tendències i els temes principals relacionats amb el posicionament en cercadors, incloent-hi les metodologies més utilitzades, a més d'oferir aportacions basades en l'evidència gràcies a una scoping review. Metodologia: per dur a terme aquesta recerca i determinar quina és la visió de l'acadèmia sobre la SEO, s'ha aplicat una revisió sistemàtica exploratòria, sota una metodologia coneguda internacionalment com a scoping review. Per al desenvolupament de les diferents fases de la revisió sistematitzada, s'ha seguit el framework SALSA, la qual cosa ha proporcionat una base de l'evidència a partir de 56 documents. Resultats: els resultats d'aquesta recerca proporcionen una caracterització general dels estudis acadèmics sobre la SEO des de l'àmbit de les ciències socials, i determinen que aquests s'han centrat, principalment, a conèixer el funcionament dels cercadors generalistes com Google, estudiar la SEO en relació amb biblioteques i repositoris, investigar les tècniques de posicionament, en general, i en sectors empresarials, en particular, notablement en el periodisme i en els mitjans de comunicació, analitzar l'aprenentatge i la formació aplicada a la search engine optimization i a demostrar la relació existent entre el posicionament en cercadors i l'experiència d'usuari.

Item type: Journal article (Unpaginated)
Keywords: optimització de motors de cerca; revisió sistemàtica; visibilitat web; SEO; Search engine optimisation; systematic reviews; web visibility.
Subjects: G. Industry, profession and education.
L. Information technology and library technology
L. Information technology and library technology > LS. Search engines.
Depositing user: Dr Lluís Codina
Date deposited: 28 Dec 2023 16:32
Last modified: 28 Dec 2023 16:32
URI: http://hdl.handle.net/10760/45193

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