Presenting the model of consumer behavior in e-commerce with an exploratory approach

Shakouriyadegari, Soheila, Hosseini, Mirza Hassan, Khademi, Seyed musa and forouzandeh, lotfollah Presenting the model of consumer behavior in e-commerce with an exploratory approach. Human Information Interaction, 2023, vol. 10, n. 1, pp. 43-67. [Journal article (Paginated)]

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English abstract

purpose: consumer behavior in the field of e-commerce and web-based services has different dimensions, including psychological, cultural, economic, personality, etc. components. Since the e-commerce market is constantly growing, it creates a good development opportunity for businesses, so business opportunities should be more adapted to the characteristics and behavioral characteristics of consumers to better meet customer needs. fulfill and facilitate business success. The current research was conducted with the aim of presenting the pattern of consumer behavior in electronic commerce with an exploratory approach. Methodology: In terms of its fundamental purpose, this research is a survey descriptive research that was conducted in a mixed exploratory manner. Findings: The results showed that the model of consumer behavior in e-commerce includes: causal conditions, categories, platforms, intervening factors, strategies and consequences. Also, in the quantitative part, the results of the research indicated the approval of most of the components of the qualitative part of the research by the experts. Conclusion: Examining patterns and models of consumer behavior in e-commerce is necessary for institutions, and in this regard, the results of this research model and other models presented in the field of study should be used in order to create fields for predicting consumer behavior.  

Item type: Journal article (Paginated)
Keywords: consumer behavior, e-commerce, foundation data method, Delphi method.
Subjects: D. Libraries as physical collections. > DC. Public libraries.
Depositing user: HII Journal Human Information Interaction
Date deposited: 25 Feb 2026 17:31
Last modified: 25 Feb 2026 17:31
URI: http://hdl.handle.net/10760/45215

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