Investigating the relationship between the dimensions of information technology and communication literacy of marketing experts of manufacturing industries with their success rate in marketing

Ahmadisharif, Mahmmou Investigating the relationship between the dimensions of information technology and communication literacy of marketing experts of manufacturing industries with their success rate in marketing. Human Information Interaction, 2023, vol. 10, n. 1, pp. 68-79. [Journal article (Paginated)]

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English abstract

Purpose: This study was conducted to know the relationship between monitoring the relationship between information literacy components of marketing experts in manufacturing industries with their success rate in marketing and their success rate in marketing. Methodology: The research method is a descriptive survey of correlation type. The statistical population of the study is all marketing experts of food production industries in Tehran, due to the size of the statistical population, 384 of them were selected as a sample. Katz and McLean's (2007) ICT questionnaire was used to collect information related to information literacy and a researcher-made questionnaire was used to measure the success of experts in marketing. Overall reliability of the Information Literacy Questionnaire based on Cronbach's alpha coefficient formula / 78. And the reliability of the researcher-made questionnaire was estimated to be 0.72. Findings: Pearson's formula was used to analyze the data in the inferential statistics section on the correlation coefficient and Kolmogorov-Smirnov test was used to determine the normality of the data. Conclusion: The results of the study showed that there is a relationship between ICT literacy and each of its dimensions (describing, achieving, evaluating, managing, combining, creating, and communicating) with the success of experts in marketing. has it.

Item type: Journal article (Paginated)
Keywords: Information Literacy, Marketing, Marketing Experts, Manufacturing Industries.
Subjects: D. Libraries as physical collections. > DC. Public libraries.
Depositing user: HII Journal Human Information Interaction
Date deposited: 25 Feb 2026 17:31
Last modified: 25 Feb 2026 17:31
URI: http://hdl.handle.net/10760/45216

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