Negreira-Rey, María-Cruz, López-García, Xosé and Rodríguez-Vázquez, Ana-Isabel El periodismo local reinventa estrategias. Decálogo para los desafíos en tiempos de inteligencia artificial [Local journalism reinvents strategies. Decalogue for the challenges in times of artificial intelligence]. Infonomy, 2024, vol. 2, n. 1. [Journal article (Unpaginated)]
Preview |
Text
Negreira-Lopez-Rodriguez-El-periodismo-local.pdf - Published version Available under License Creative Commons Attribution. Download (358kB) | Preview |
English abstract
Local and hyperlocal journalism is experiencing times of great change. It is reinventing and reinforcing strategies to survive in a scenario where news deserts have increased, many local media have disappeared and many news projects are finding it difficult to keep up with the pace of production and innovation imposed by the digital ecosystem. The digital transition has led to the appearance of many native media, especially due to the reduction of procedures and the ease of creating a platform on the web, but few had solid projects. Now, with the massive arrival of Artificial Intelligence (AI), many of these media outlets that have resisted the onslaught of adaptation, are convinced that they must review their strategies and look back at their audiences, who have not always been known in depth or understood their needs and demands, despite the multiple metrics that exist to monitor media consumption.
['eprint_fieldopt_linguabib_' not defined] abstract
El periodismo local e hiperlocal vive tiempos de grandes cambios. Reinventa y refuerza estrategias para sobrevivir en un escenario donde han aumentado los desiertos informativos, han desaparecido bastantes medios de proximidad y muchos proyectos informativos encuentran dificultades para mantener los ritmos de producción e innovación que impone el ecosistema digital. La transición digital ha propiciado la aparición de muchos medios nativos, sobre todo por la reducción de trámites y las facilidades para crear una plataforma en la web, pero pocos disponían de proyectos sólidos. Ahora, con la llegada masiva de la Inteligencia Artificial (IA), muchos de estos medios que han resistido los embates de la adaptación están convencidos de que deben revisar sus estrategias y volver la mirada a sus audiencias, que no siempre se han conocido en profundidad ni entendido sus necesidades y demandas, a pesar de los múltiples sistemas de métricas existentes para conocer el consumo de medios.
Item type: | Journal article (Unpaginated) |
---|---|
Keywords: | Periodismo local; Periodismo hiperlocal; Medios de proximidad; Periodismo digital; Audiencias; Comunidad; Retos; Estrategias; Tendencias; Local journalism; Hyperlocal journalism; Media of proximity; Digital journalism; Audiences; Community; Challenges; Strategies; Trends. |
Subjects: | B. Information use and sociology of information > BJ. Communication B. Information use and sociology of information > BC. Information in society. B. Information use and sociology of information > BG. Information dissemination and diffusion. B. Information use and sociology of information > BH. Information needs and information requirements analysis. H. Information sources, supports, channels. > HA. Periodicals, Newspapers. |
Depositing user: | Tomàs Baiget |
Date deposited: | 29 Jan 2024 12:10 |
Last modified: | 29 Jan 2024 12:10 |
URI: | http://hdl.handle.net/10760/45527 |
References
Downloads
Downloads per month over past year
Actions (login required)
View Item |