La evolución y el impacto del SEO en el periodismo en los últimos cinco años: revisión sistemática

Bastos, Suzamara, Lopezosa, Carlos and Tous-Rovirosa, Anna La evolución y el impacto del SEO en el periodismo en los últimos cinco años: revisión sistemática. Estudios sobre el Mensaje Periodístico, 2024, vol. 30, n. 1, pp. 25-34. [Journal article (Paginated)]

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English abstract

SEO techniques are well-known in the academic field, but their evolution in online media for news production is still growing, especially in relation to AI and news monitoring. This study presents the results of an exploratory systematic review using the PRISMA-SCR framework, aiming to identify the evolution of SEO in journalism over the past five years, the ethical and information quality challenges associated with search engine optimization, and the interaction between SEO, AI, and news monitoring. The results indicate growing concern with how web visibility pursuit may override ethical journalism principles, reduce content diversity, and propagate misinformation, leading to “filter bubbles,” revealing a gap in this area. Given the scarcity of in-depth research, this study emphasizes the relevance of debating the close interrelation between SEO, AI, and news monitoring.

Spanish abstract

Las técnicas SEO son conocidas en el ámbito académico, pero su evolución en los medios en línea para elaborar noticias sigue en crecimiento, especialmente en su relación con la IA y el monitoreo de noticias. Este trabajo presenta los resultados de una revisión sistemática del framework PRISMA-SCR, con el objetivo de identificar la evolución del SEO en el periodismo en los últimos cinco años, los desafíos éticos y de calidad de información asociados a la optimización para buscadores, y la interacción entre SEO, IA y monitoreo de noticias. Los resultados muestran preocupación por cómo la búsqueda de visibilidad web puede superponerse a los principios éticos del periodismo, reducir la diversidad de contenido y propagar la desinformación, creando "burbujas de filtros", revelando así un vacío en este ámbito. Dada la escasez de investigaciones profundas, este estudio destaca la relevancia de debatir la estrecha interrelación entre SEO, IA y monitoreo de noticias.

Item type: Journal article (Paginated)
Keywords: SEO; digital journalism; artificial intelligence; news monitoring; ethics; periodismo digital; inteligencia artificial; monitoreo de noticias; ética
Subjects: B. Information use and sociology of information > BJ. Communication
F. Management.
H. Information sources, supports, channels. > HQ. Web pages.
Depositing user: Carlos Lopezosa
Date deposited: 24 Apr 2024 14:01
Last modified: 24 Apr 2024 14:01
URI: http://hdl.handle.net/10760/45690

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