La evolución y el impacto del SEO en el periodismo en los últimos cinco años: revisión sistemática

Bastos, Suzamara and Lopezosa, Carlos and Tous-Rovirosa, Anna La evolución y el impacto del SEO en el periodismo en los últimos cinco años: revisión sistemática. Estudios sobre el Mensaje Periodístico, 2024, vol. 30, n. 1, pp. 25-34. [Journal article (Paginated)]

[img]
Preview
 Text
025-034.pdf - Published version
Available under License Creative Commons Attribution Non-commercial.
Download (296kB) | Preview

English abstract

SEO techniques are well-known in the academic field, but their evolution in online media for news production is still growing, especially in relation to AI and news monitoring. This study presents the results of an exploratory systematic review using the PRISMA-SCR framework, aiming to identify the evolution of SEO in journalism over the past five years, the ethical and information quality challenges associated with search engine optimization, and the interaction between SEO, AI, and news monitoring. The results indicate growing concern with how web visibility pursuit may override ethical journalism principles, reduce content diversity, and propagate misinformation, leading to “filter bubbles,” revealing a gap in this area. Given the scarcity of in-depth research, this study emphasizes the relevance of debating the close interrelation between SEO, AI, and news monitoring.

Spanish abstract

Las técnicas SEO son conocidas en el ámbito académico, pero su evolución en los medios en línea para elaborar noticias sigue en crecimiento, especialmente en su relación con la IA y el monitoreo de noticias. Este trabajo presenta los resultados de una revisión sistemática del framework PRISMA-SCR, con el objetivo de identificar la evolución del SEO en el periodismo en los últimos cinco años, los desafíos éticos y de calidad de información asociados a la optimización para buscadores, y la interacción entre SEO, IA y monitoreo de noticias. Los resultados muestran preocupación por cómo la búsqueda de visibilidad web puede superponerse a los principios éticos del periodismo, reducir la diversidad de contenido y propagar la desinformación, creando "burbujas de filtros", revelando así un vacío en este ámbito. Dada la escasez de investigaciones profundas, este estudio destaca la relevancia de debatir la estrecha interrelación entre SEO, IA y monitoreo de noticias.

Item type: Journal article (Paginated)
Keywords: SEO; digital journalism; artificial intelligence; news monitoring; ethics; periodismo digital; inteligencia artificial; monitoreo de noticias; ética
Subjects: B. Information use and sociology of information > BJ. Communication
F. Management.
H. Information sources, supports, channels. > HQ. Web pages.
Depositing user: Carlos Lopezosa
Date deposited: 24 Apr 2024 14:01
Last modified: 24 Apr 2024 14:01
URI: http://hdl.handle.net/10760/45690

References

AMI. (2023, 9 de febrero). Google Chrome retrasa al año 2024 la eliminación de las cookies a terceros. AMI. http://tinyurl.com/45hbwycn

Bradshaw, S. (2019). Disinformation optimised: Gaming search engine algorithms to amplify junk news. Internet policy review, 8(4), 1-24. https://doi.org/10.14763/2019.4.1442 .

Confetto, M. G., & Covucci, C. (2021). “Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents. The TQM Journal, 33(7), 295-317. http://tinyurl.com/54dsp5fe

Codina, L. (2020). Systematic Reviews in Humanities and Social Sciences. 2: Search and Evaluation. Lopezosa C, Díaz-Noci J, Codina L, editors. Methodos Yearbook of Research Methods in Social Communication, 1. Barcelona: Pompeu Fabra University; 2020. p. 61-72. http://tinyurl.com/38rakt54

Codina, L., Lopezosa, C., & Rovira, C. (2022). Journalism and algorithms: from the information age to the algorithmic age. Documentation of Information Sciences. 2022; 45(1), 1-5. https://dx.doi.org/10.5209/dcin.79269

Denisova, A. (2022). Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: Case study of the United Kingdom quality publications. Journalism. http://tinyurl.com/mr9skns3

Dick, M. (2011). Search Engine Optimization in UK News Production. Journalism Practice, 5 (4), 462–77. https://doi.org/10.1080/17512786.2010.551020

Dircomfidencial. (2023). “La herramienta de analítica creada por Marfeel y ex periodistas de El Confidencial arrasa en las redacciones.” Dircomfidencial. http://tinyurl.com/9furux65

Domínguez, A. G. (2023). Las exigencias de transparencia para los sistemas algorítmicos de recomendación, selección de contenidos y publicidad en línea en el nuevo Reglamento Europeo de Servicios Digitales. Revista española de la transparencia, (17), 6. https://doi.org/10.51915/ret.309

Epstein, R., & Robertson, R. E. (2015). The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections. Proceedings of the National Academy of Sciences, 112(33), E4512-E4521. https://doi.org/10.1073/pnas.1419828112

Freixa Font, P., Pérez-Montoro Gutiérrez, M., & Codina, L. (2021). The binomial of interaction and visualization in digital news media: consolidation, standardization and future challenges. Profesional de la información. 2021; 30 (4): e300401. https://doi.org/10.3145/epi.2021.jul.01

Giomelakis, D., Karypidou, C., & Veglis, A. (2019). SEO inside Newsrooms: Reports from the Field. Future internet, 11(12), 261. https://doi.org/10.3390/fi11120261

Grant, M. J., & Booth, A. (2009). A typology of reviews: an analysis of 14 review types and associated methodologies. Health information & libraries journal, 26(2), 91-108. https://doi.org/10.1111/j.1471-1842.2009.00848.x

Karyotakis, M. A., Lamprou, E., Kiourexidou, M., & Antonopoulos, N. (2019). SEO practices: A study about the way news websites allow the users to comment on their news articles. Future Internet, 11(9), 188. https://doi.org/10.3390/fi11090188

Hart, C. (1998). Doing a Literature Review: Releasing the Social Science Research Imagination. Sage Publications.

Lamot, K., & Paulussen, S. (2020). Six uses of analytics: Digital editors’ perceptions of audience analytics in the newsroom. Journalism practice, 14(3), 358-373. https://doi.org/10.1080/17512786.2019.1617043

Lopezosa, C., Codina, L., & Caldera Serrano, J. (2018). Semantic SEO: ISS Framework for Content-Intensive Websites. Cuadernos de documentación multimedia. 29, 97-123.

Lopezosa, C., Iglesias-García, M., González-Díaz, C., Codina, L. (2020). Search Experience in Online News Media: A Comparative Analysis of Digital Native Newspapers. Revista Española de Documentación Científica, 43 (1), e254. https://doi.org/10.3989/redc.2020.1.1677

Lopezosa, C., Codina, L., Díaz-Noci, J., & Ontalba, J. A. (2020). SEO and Online News Media: From Industry to the Classroom. Comunicar, 28(63), 65-75.

Lopezosa, C., Trillo-Domínguez, M., Codina, L., & Cabrera Méndez, M. (2021). SEO in the Newsroom: Perceptions and Key Elements for Its Adoption in Editorial Departments. Revista Latina de Comunicación Social, 79, 27-45. https://www.doi.org/10.4185/RLCS-2020-1487

Marta-Lazo, C., Rodríguez Rodríguez, J. M., & Peñalva, S. (2020). Digital Competencies in Journalism: A Systematic Review of Scientific Literature on New Professional Profiles for Journalists. Revista Latina de Comunicación Social, 75, 53-68. https://www.doi.org/10.4185/RLCS-2020-1416

Pariser, E. (2017). The Filter Bubble: How the web decides what we read and what we think. Taurus.

Pedrosa, L., & de Morais, O. J. (2021). Web Visibility in Search Engines: On-Page SEO Algorithmic Factors (FAOPs) as a Journalistic Technique and Practice. Estudios sobre el Mensaje Periodístico, 27(2), 579-591. https://dx.doi.org/10.5209/esmp.71291

Posetti, J. (2018). Time to step away from the ‘bright, shiny things’? Towards a sustainable model of journalism innovation in an era of perpetual change. Journalism Innovation Project, 2018-11. http://tinyurl.com/2nujsfea

Romero, E. G., San Román, J. A. R., & Oceja, J. F. S. (2018). Google Is News: Transformation of Information Frames on Google in the Spanish Press. ICONO 14, Journal of Communication and Emerging Technologies, 16(2), 27-50. https://doi.org/10.7195/ri14.v16i2.1158

Richmond, S. (2008). How SEO is changing journalism, British Journalism Review, 19,5. https://doi.org/10.1177/0956474808100865

Sánchez, J. L. M., Ruiz, M. J. U., & de la Casa, J. M. H. (2019). Journalism Innovation and Digital Society: An Adaptation of Journalism Studies. Revista Latina de Comunicación Social, (74), 1633-1654. https://doi.org/10.4185/RLCS-2019-1402

Service Google (2022) Search Quality Rater Guidelines: An Overview. http://tinyurl.com/5335xzmb

Sistrix (2022). Google Updates: Summary of all algorithm updates. http://tinyurl.com/5a99924k

Sánchez, J. L. M., & Ruiz, M. J. U. (2020). Artificial Intelligence and Journalism. Revista Cidob d'afers internacionals, (124), 49-72. doi.org/10.24241/rcai.2020.124.1.49

Schultheiß, S., & Lewandowski, D. (2021). “Outside the industry, nobody knows what we do” SEO as seen by search engine optimizers and content providers. Journal of documentation, 77(2), 542-557. http://dx.doi.org/10.1108/JD-07-2020-0127

Trillo-Domínguez, M., & Gallego-Márquez, C. (2022). SEO for Journalists: New Professional Profile and Publishing Strategies from the Newsroom. Documentación de Ciencias de la Información, 45(1), 17-24. https://doi.org/10.5209/dcin.77478

Tsuei, H. J., Tsai, W. H., Pan, F. T., & Tzeng, G. H. (2020). Improving search engine optimization (SEO) by using hybrid modified MCDM models. Artificial Intelligence Review, 53(1), 1-16. https://doi.org/10.1007/s10462-018-9644-0


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS