Codina, Lluís, Ufarte-Ruiz, María-José and Borden, Sandra L. La hoguera de la inteligencia artificial alcanza a los medios de comunicación: algo más que eficiencia y productividad. Communication & Society, 2024, vol. 37, n. 2, pp. 221-225. [Journal article (Paginated)]
Preview |
Text
50674-Article Text-147679-1-10-20240425.pdf - Published version Available under License Creative Commons Attribution. Download (115kB) | Preview |
English abstract
We present the first special issue dedicated to the applications of artificial intelligence (AI) in the media and in communication –Use of Artificial Intelligence in Communication: Ethical Implications for Media. We describe the general traits of the impact of AI on media and communication companies and identify the main dimensions of interest for both researchers and professionals in the field. We show that this impact extends beyond the delivery of gains in efficiency and productivity and stress the key role to be played by ethical issues and transparency, especially with the emergence of generative AI, a modality with the capacity to transform the productive model in communication.
Spanish abstract
Presentación del primer número especial dedicado al uso de la inteligencia artificial en comunicación -Use of Artificial Intelligence in Communication: Ethical Implications for Media-. Se describen aspectos generales del impacto de la inteligencia artificial en las empresas de comunicación y se revisan las principales dimensiones de interés tanto para investigadores como para profesionales, destacando que no se trata solamente de un tema de eficiencia y productividad, sino que los aspectos éticos y de transparencia tienen un protagonismo clave, sobre todo ante la modalidad de inteligencia artificial generativa que es la que tiene capacidad para producir un verdadero cambio de modelo productivo en la comunicación.
| Item type: | Journal article (Paginated) |
|---|---|
| Keywords: | Artificial intelligence, generative artificial intelligence, ethics, social communication, media, Inteligencia artificial, inteligencia artificial generativa, ética, comunicación social, medios. |
| Subjects: | H. Information sources, supports, channels. > HA. Periodicals, Newspapers. I. Information treatment for information services I. Information treatment for information services > IZ. None of these, but in this section. |
| Depositing user: | Dr Lluís Codina |
| Date deposited: | 11 Jun 2024 05:59 |
| Last modified: | 11 Jun 2024 05:59 |
| URI: | http://hdl.handle.net/10760/45755 |
References
Downloads
Downloads per month over past year
Actions (login required)
 |
View Item |
Facebook
Twitter
LinkedIn
RSS